نتایج جستجو برای: marketing policies
تعداد نتایج: 172745 فیلتر نتایج به سال:
OBJECTIVE Post-secondary institutions provide a unique opportunity to implement and evaluate leading edge tobacco policies, while influencing a key group of young adults. To date, however, we know little about the tobacco control environment at post-secondary institutions outside the USA. DESIGN Telephone surveys were conducted with campus informants from 35 post-secondary institutions in Can...
OBJECTIVE To review existing regulations and policies utilised by countries to enable patient access to orphan drugs. METHODS A review of the literature (1998 to 2014) was performed to identify relevant, peer-reviewed articles. Using content analysis, we synthesised regulations and policies for access to orphan drugs by type and by country. RESULTS Fifty seven articles and 35 countries were...
A significant body of work now indicates that adult onset of alcoholism and alcohol-related problems can be traced back to underage drinking.1,2 Despite numerous countries’ efforts to curtail underage drinking, it remains a significant global public health issue,3,4 and alcohol marketing has been identified as one of the primary contributors to this growing problem.5 Among various tools countri...
This research investigates the main factors that influence green marketing in Iran’s oil industry that can result in sustainable development, based on expertschr('39') opinions. The methodology of this research is grounded in theory and adopts a qualitative research approach. We use semi structural deep interviews to collect our data. We analyze the data using three stages of coding: open, ax...
The author briefly critiques Federal Communications Commission policies and legislative actions as reported by Sappington and Stockdale (2003) and then provides some insights from a marketing science perspective. The author questions whether competition created through regulation produces the same benefits as natural competition and argues that when natural competition fails to produce desired ...
We obtain the optimal pricing policy of a monopolist marketing successive generations of product advances. We characterize the impact of foresight regarding entry of the second generation product and the technological substitution and market expansion created by the introduction of the second generation product on the optimal pricing policy of the monopolist. We also obtain the optimal pricing ...
We examined nine marketing textbooks, published since 1927, to see if they contained useful marketing principles. Four doctoral students found 566 normative statements about pricing, product, place, or promotion in these texts. None of these stateinents were supported by empirical evidence. Four raters agreed on only twenty of these 566 statements as providing meaningful principles. Twenty mark...
on the basis of acreage, production and import amounts, maize is one of the strategic products in iran, regarding defects of marketing system of maize, in this analysis using yearly observations between 1368 to 1385 (18 years) and eviews software, the marketing and econometric model of maize marketing margin was studied. the results show that the most important factor in the maize marketing mar...
BACKGROUND Policy discussions concerning pharmaceutical promotion often assume that small promotional items are unlikely to influence prescribing behavior. Our experiment measures whether exposure to these items results in more favorable attitudes toward marketed products and whether policies that restrict pharmaceutical marketing mitigate this effect. METHODS This is a randomized controlled ...
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