The goal of this thesis project is to describe and document the recent programming that was done for the MIT Information Acceleration Project. Our objective was to create extremely user-friendly programs to collect marketing data for research studies. In order to meet the desired program specifications, new features such as videoconferencing and data storage were added to an existing multimedia...

the purpose of this paper is to make explicit how companies in pharmaceutical sector can ensure their position in different markets by relying on a sustainable competitive advantages resulted from using a good defined marketing model. various factors are highlighted including high research and development roles and costs, hard government regulation in frame of gmp standard, market analysis tool...

the purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. it is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to december 2015. besides, the paper ref...

Studying the effect of marketing tactical capabilities on the financial performance of the firms is now proposed as one of the most important priorities of marketing researches. However, the results of the studies in many academic fields that are conducted about a specific issue are usually contrasting. Meta-analysis is a research approach that helps the researcher to achieve a suitable combina...

In this paper, we present a multi-formalism modeling framework (abbreviated by MFMF) for modeling and simulation. The proposed framework is defined based on the concepts of meta-models and uses object-orientation to overcome the complexities and to enhance the extensibility. The framework can be used as a basis for modeling by various formalisms and to support model composition in a unified man...