Introduction Many researchers have studied organizational creativity theory as it relates to the work environment for creativity to flourish (Amabile, 1996), characteristics of high versus low innovation organizations (Delbecq, 1985) and what motivates creativity, intrinsically and extrinsically (Amabile, 1997). However, the following research questions still persist. Why is it that some firms ...

Creativity as the prerequisite for innovation is a core competitive factor in contemporary organizations. When creativity happens this involves creative persons who produce creative products in a process that cannot be fully anticipated and predescribed. We introduce the concept of pockets of creativity for those sections of a business process where creativity occurs. These sections are charact...

Where does innovation end and where do we begin? Innovation is a complicated and continuing process that demands individual and organizational creativity. To find refreshing authentic originals we need to rediscover purpose, meaning and identity. As individuals, our ability to communicate ‘the potentially creative’ fuels the organization’s innovative capacity. This paper investigates the set of...

Because organizations seek more innovative ways to compete, the ability of their employees to generate new and valuable ideas becomes a fundamental survival skill. To the extent that computer software might enhance the creative performance of individual users, organizations might ultimately apply such tools to enhance the creative performance of their employees. Acontrolled laboratqry experimen...

today, governments are looking for efficient and innovative mechanisms in different departments of administrative system. it seems that old approaches are not effective anymore and public bureaucracies have faced with necessities of change, transformation, creativity, initiation, and, innovation. in this regard, introducing entrepreneurship theories within public sector is a relative new approa...

in this article the role of creativity and innovation in the survival of corporations, the major factors in fostering and development of potentiality and talent for creativity and innovation. the role of managers in nurturing -such talents have been vowed as an important one. managers with their behavior and leadership approach would-be able to-make the people to become creative and innovative....