The purpose of this study is to propose a model that explains the consumers’ perception of customization in e-commerce. This study suggests two determinants of consumer attitude toward the e-commerce website with customization options: perceived participation and perceived company responsiveness. Consumer attitude was posited to influence consumers’ intention to consider a long-term relationshi...

We introduce three types of consumer recognition: identity recognition, asymmetric preference recognition, and symmetric preference recognition. We characterize price equilibria and compare profits, consumer surplus, and total welfare. Asymmetric preference recognition enhances profits compared with identity recognition, but firms have no incentive to exchange information regarding customer-spe...

Understanding the degree of cannibalization and competition in online and offline markets is important to firms’ product line designs. However, few empirical studies have measured both effects simultaneously or have examined the factors that determine the extent of cannibalization and competition. In this study, we develop an empirical model to identify cannibalization and competition effects s...

From the business perspective, one of the core concerns within Business-IT alignment is coordinating strategic initiatives and plans with Information Systems (IS). However, while substantial work has been done on linking strategy to requirements for IS development, it has usually been focused on the core value exchanges offered by the business, overlooking other aspects influencing the implemen...

To design successful new products and services, managers need to measure consumer preferences relative to product attributes. Many existing methods use ordinal measures. Intensity measures have the potential to provide more information per question, thus allowing more accurate models or fewer consumer questions (lower survey cost, less consumer wearout). To exploit this potential, researchers m...

Abstract When consumers have preference costs, two opposing effects need to be assessed analyse the incentives of firms set collusive prices. On one hand, costs make a deviation from collusion less attractive, as deviating firm must offer large enough discount cover costs. other lock in and punishment rivals effective. are low, latter dominates is more challenging sustain than situation with no...

Kano’s model of satisfaction leads to a typology of product attributes to distinguish between those contributing solely to consumer satisfaction, those contributing only to consumer dissatisfaction and those which contribute to both satisfaction and dissatisfaction. In line with this model, we propose a new preference mapping (PrefMap) methodology called adaptive preference target (APT). To exp...