With the development of e-commerce websites, more and more firms use websites to advertise their products and brands and statues. How to evaluate marketing performance of firms on web-based e-commerce becomes more important problem. This paper analyses influencing factors of marketing performance under e-commerce websites. And it suggests an evaluation model based on combination of fuzzy logic ...

For companies to take full advantage of the potential offered by the Web, it is essential that their e-commerce websites be prepared and organized in highly usable manner. Companies with better website quality will save time and money, promote customer satisfaction and continued business, and gain an advantage over their competitors. This paper investigates the current issues and challenges for...

The engagement of customers on websites should be at the heart e-commerce because driving traffic to a website or platform enhances opportunity for better branding and growth in revenues. Through review literature practical observations various websites, this paper explains increase its benefits companies. For reason, we have summarized several important factors success trends consumer behavior...

in recent years, the C2C e-commerce websites have developed rapidly with intensive competition. For C2C E-commerce websites, the prerequisite for promoting enterprise’s competitiveness level and achieving competitive advantages is to assess and acquaint their competitiveness, which is also a significant problem to be solved at present. Based on the analysis of E-commerce website evaluation, the...

The process of building consumer trust in e-Commerce is based on the presence of trust features or trust attributes in the websites. Trust attributes are usually presented to the consumer by some clues on the homepage. For example, the clue ‘contact us’ will be linked to the trust attribute ‘company address’. Consumers may examine e-Commerce websites for the existence of trust attributes. Howev...

The internet and its various services have made users to easily communicate with each other. Internet benefits including online business and e-commerce. E-commerce has boosted online sales and online auction types. Despite their many uses and benefits, the internet and their services have various challenges, such as information theft, which challenges the use of these services. Information thef...

With the proliferation of social networking and electronic commerce, social commerce helps people engage in various forms of online social commercial activities through sharing their product or service knowledge and experiences. A better understanding of users’ engagement in social commerce websites thus become increasingly important. Based on the attractiveness theory, this study proposes a re...

The technologies and functions of social media have significantly changed interaction on the Internet. These changes affect the perceived attractiveness of websites. Prior research regarding classic Internet offers has only partly considered these specifics. The determinants of attractive social media websites and corresponding online instruments remain under-investigated. Therefore, this study...