Online group buying is an effective marketing method. By using online group buying, customers get unbelievable discounts on premium products and services. This not only meets customer demand, but also helps sellers to find new ways to sell products sales and open up new business models, all parties benefit in these transactions. During these bleak economic times, group buying has become extreme...

The Internet enables low-cost transaction-making via a variety of market mechanisms. It also facilitates the exchange of information between buyers and sellers more quickly without the limitations of time and space. Among the many new and innovative online business models, the online group buying model is an especially interesting one. Despite the enormous growth and significant impacts of grou...

Group buying is now a popular business mechanism whereby customers are encouraged to bargain together. Today’s group buying usually adopts a fixed group price rather than using a dynamic pricing mechanism and many retailers sell products using both a group buying and a posted price. Therefore, there are usually different shopping channels as the market can be divided into two segments, a group ...

Group buying mode has been one of the hottest business models in the Chinese Internet area in recent years. Though the market competition is intense, the demand of group purchase is still on the rise. Nowadays, the research on comprehensive evaluation of group buying websites in our country is still tiny. The paper used DEA combined with fuzzy comprehensive evaluation to evaluate popular group ...

As a type of online shopping, online group-buying is inherently affected by consumers' social interaction. In the context of group-buying, consumers can be affected by other group members who share information and communicate with them online. Previous researchers have found that in an online environment, trust can significantly influence consumers’ purchase intentions. Therefore, in this paper...

Group-buying auction has become a popular marketing strategy in the last decade. In this paper, a stochastic model is developed for an inventory system subjects to demands from group-buying auctions. The model discussed here takes into the account of the costs of inventory, transportation, dispatching and re-order as well as the penalty cost of non-successful auctions. Since a new cycle begins ...

This paper studies the design of group-buying mechanisms in a two-period game where cohorts of consumers arrive at a deal and make signup decisions sequentially. The group-buying deal succeeds whenever the total number of committed participants exceeds a pre-specified threshold. A firm can adopt either a sequential mechanism where the firm discloses to second-period arrivals the number of sign-...

This paper studies two types of threshold-induced effects: a surge of new sign-ups around the time when the thresholds of group-buying deals are reached, and a stronger positive relation between the number of new sign-ups and the cumulative number of sign-ups before the thresholds are reached than afterwards. This empirical study uses a dataset that records the inter-temporal cumulative number ...