Recent advances in 3D modeling and depth estimation of objects have created many opportunities for multimedia computing. Using depth information of a scene enables us to propose a brand new segmentation method called DepthWise segmentation. Unlike the conventional image segmentation problems which deal with surface-wise decomposition, the depth-wise segmentation is a problem of slicing an image...

In this paper the "Self-Organizing (Feature) Map" (SOM) methodology as originally proposed by Kohonen (1982) is employed in the context of Competitive Market Structure (CMS) and segmentation analysis using household-speci c brands preferences derived from diary panel data as input patterns for SOM training. The adaptive SOM algorithm results in a representation of competitive structures among r...

Gender differences in consumer choices ond preferences were explored in two quosi-experiments. In Experiment I, business cards were collected from 144 men and 83 women attending a Young Designers exhibition. The business cards of male designers were found to be of standard size and printed on white card significantly more often than the cards of female designers. In Experiment 11, 35 female and...

abstract in marketing mix, mental image of a company among different target groups and their emotional responses toward brands, play an important role. corporate awareness of their brand image among potential and actual audiences in the market, is a valuable input that reveals the compliance rates of their branding strategies and the real facts in the market. this can help companies to define o...

This research presents a model that integrates trust, online risks and benefits, brand awareness/associations, perceived quality and explains how they impact on brand equity and brand loyalty in the context of internet banking. The research model estimation uses the PLS approach and applies FIMIX-PLS to segment the sample. The research findings show that the main difference characterizing the t...

the purpose of this study was to describe how companies in pharmaceutical and biological sectors can ensure their position in different markets by relying on sustainable, competitive advantages, resulting from the use of a well-defined marketing model with particular emphasis on brand improvement. as competition becomes more intense among companies and phenomena such as global marketing grow in...