Information retrieval systems are certainly useroriented, where how to reflect user’s subjectivity becomes an important and hard problem. When a user wants to search for something, for instance a passenger car or a costume, he/she normally have a kind of feeling such as “graceful and looks intelligent, but not so expensive.” This feeling is called as “Kansei” in Japanese, which means the user’s...

Consumers' Kansei needs reflect their perception about a product and always consist of a large number of adjectives. Reducing the dimension complexity of these needs to extract primary words not only enables the target product to be explicitly positioned, but also provides a convenient design basis for designers engaging in design work. Accordingly, this study employs a numerical design structu...

The global aim of Kansei design studies is to bring Kansei related aspects to design methods and means, ultimately targeting the improvement of design outputs. The motivation of such target is to improve the relationship between an individual (the user) and her/his environment (whether it is physical or social one). This can be done by understanding and evaluating better designers and users’ Ka...

Most of the research and development on KANSEI databases are mainly focused on information retrieval systems assuming a specific content and situation. These databases cover the KANSEI for evaluation of contents. In these approaches, KANSEI is regards as correspondence between specified contents and these evaluations by each user. User’s KANSEI shows different features for different situations ...

We present an extension of Kansei mediated communication in the field of entertainment. We propose to do so by implementing Cultural Computing concept and enriching it with Kansei Mediated Interaction. We present some inspiration for our approach in terms of culture and then discuss them. We relate our work to the Western and to the Eastern world. Thus we use cultural examples from England, Fra...

In this chapter, at first the authors review the researches on music in Japan Society of Kansei Engineering. Music related researches are classified into 6 categories; Kansei evaluation methodology, music psychological research, physiological measurement, music theoretical research, Kansei music system and recommendation system. Then, the authors present their approaches for research Kansei on ...

To mine users’ perceptual demand for product shape, it is very important to build the relational model between design elements of product shape and users’ Kansei evaluation. We apply Kansei engineering to the shape design of wheeled tractor. The design elements obtained by morphological analysis constitute the input layer, and perceptual semantic evaluation obtained by semantic differential met...

KANSEI is a Japanese term which means psychological feeling or image of a product. KANSEI engineering refers to the translation of consumers' psychological feeling about a product into perceptual design elements. Recently several researches have been done for image indexing or image retrieval based on KANSEI factors. In this paper, we propose a new technique for clothing fabric image retrieval ...

This paper deals with Kansei evaluation focusing on consumers’ psychological needs and personal taste. To do so, a preparatory study is conducted beforehand to obtain Kansei data of the products to be evaluated, in which products are assessed according to Kansei attributes by means of the semantic differential method and linguistic variables. These Kansei data are then used to generate Kansei p...

Applying Kansei Engineering in fabric design requires the establishment of a common research platform in a design respect of view that involves both subjects. This platform can help designers investigate the methods to increase the added value of fabrics, and provides theories, techniques, and basis for designing. Kansei, which used to be considered as qualitative, immeasurable, irrational, and...