INTRODUCTION The level of physical activity among children is a growing concern. Evidence shows that many children aged 9 to 13 years (tweens) do not participate in any organized physical activity during their nonschool hours, and some do not engage in any free-time physical activity. Physical inactivity is associated with a host of chronic diseases such as diabetes and cardiovascular disease. ...

Teenage is the most vital and delicate stage of human life. During teenage youngsters try to follow new fashion, culture and style which is being presented in different programs and advertisements on television. They have strong urge and inclination to adopt something new and extra ordinary different from their surroundings. In Pakistan, there are about 43.40% are the adolescents of the age bet...

Studies have shown that increased exposure to cigarette advertising increases adolescents' risk of smoking and moreover, that gender may play an important role in moderating how cigarette advertisements are viewed and processed. However, information about the particular features of cigarette advertising that interact with gender to promote smoking among adolescents is scarce. The purpose of thi...

INTRODUCTION Studies have found that smoking-related cues elicit smoking urges in addicted smokers. This work presents the first cue-reactivity study in the context of antismoking advertisements. METHODS Using a two (no cue vs. smoking cue) by two (high vs. low argument strength) mixed design, we tested the hypothesis that smoking cues presented in antismoking advertisements elicit smoking ur...

Commercial advertising on television is a billion-pound industry which brings in a large percentage of the revenue for advertisement-based broadcasters (ADASSOC 2007). In order to maximize income, the broadcasters must ensure that they utilize the time devoted to advertisements in the most profitable manner possible. Commercial systems currently used by television companies to schedule advertis...

Human trafficking is a global epidemic affecting millions of people across the planet. Sex trafficking, the dominant form of human trafficking, has seen a significant rise mostly due to the abundance of escort websites, where human traffickers can openly advertise among at-will escort advertisements. In this paper, we take a major step in the automatic detection of advertisements suspected to p...

O VER THE PAST QUARTER-CENTURY, PRESCRIPTION drug manufacturers in the United States have increasingly invested in direct-to-consumer advertising (DTCA) designed to build brand recognition and to foster patients' belief in the quality of their products. Policy-makers in Canada, where limited DTCA is permitted, and in countries that do not permit DTCA are under increasing pressure to allow such ...

We consider how a search engine should select advertisements to display with search results, in order to maximize its revenue. Under the standard “pay-per-click” arrangement, revenue depends on how well the displayed advertisements appeal to users. The main difficulty stems from new advertisements whose degree of appeal has yet to be determined. Often the only reliable way of determining appeal...

Casual observation suggests that Internet media firms sometimes allow consumers to pay to remove advertisements from a free advertisement-based product. In this paper I characterize when this business model is optimal and analyze its impact on advertising quantity and the distribution of surplus. The optimality of the business model depends on the relation between product quality, the annoyance...

Coming up with new and creative advertisements is a sophisticated task for humans, because creativity requires breaking conventional associations to create new juxtaposition of familiar objects. Using objects in an uncommon context attracts the viewers attention and is an effective way to communicate a message in advertisements. Perceptual similarity seems to be a major source for creativity in...