Purpose This paper aims to develop and apply a service design method that allows for stronger recognition integration of human activities into the front-end stages process. Design/methodology/approach Following discussion different perspectives activity theory, develops called activity-set mapping (ActS). ActS is applied an exploratory project demonstrate its use. Findings Three broad on are su...

Purpose The study aims to explore how segmentation as a methodology can be adapted the healthcare context provide more nuanced understanding of served population and facilitate design patient-centric services. Design/methodology/approach was based on collaborative project with national organization following principles action research. describes quantitative performed during project, followed b...

quality of service (qos) is an important issue in the design and management of web service composition. qos in web services consists of various non-functional factors, such as execution cost, execution time, availability, successful execution rate, and security. in recent years, the number of available web services has proliferated, and then offered the same services increasingly. the same web ...

service oriented enterprises (soes) are subject to constant change and variation. in this paper, the changes are considered from an economic perspective based on service culture notion. once a change is implemented, the costs of some member services may increase, whereas the costs of some other services may reduce. we construct a game theoretic model trying to capture the possible conflicting i...

The evolution of service science or Service Science, Management and Engineering – SSME, provides us with a platform to critically review the area of service design. The drivers for this include the lack of cross-disciplinary writing on service design, the limitations of the treatment of service design as an extension of product design and the dominance of B2C and neglect of B2B design. Three pe...

Web Piston is a successful enterprise that provides its small business and individual clients with automated web design and web hosting services. Owing to the rapidly changing competitive environment, however, the company’s founder, Ricardo Lasa, feels that a change in strategy is necessary. The case describes the competitive environment for web hosting and outlines four alternative strategies:...