Electric vehicles (EVs) have great potential for solving problems that threaten sustainability. However, the market penetration of EVs is difficult and slow. From perspective consumer resistance, this study proposes a theoretical model to investigate impacts two growing personal values in Chinese context (materialism ecological consciousness) on consumers’ purchase intention EVs. The research w...

Companies in the beauty sector employ a variety of strategies to draw clients and achieve competitive edge. In Indonesia, there has been phenomenon several notable local skincare brands using Korean celebrities as their brand ambassador gaining lot attention. The goal research was investigate how Indonesian images are impacted by ambassadors it affects consumer purchasing intention. This report...

Abstract Intention mining is a promising research area of data that aims to determine end-users’ intentions from their past activities stored in the logs, which note users’ interaction with system. Search engines are major source infer searching predict intention, facilitating vendors and manufacturers present products user manner. This has been consistently getting pertinence an increasing tre...

Green product companies usually convey performance in either ambiguous or precise ways. Many studies have been conducted on the and information presentation of traditional products, but few examined which kind (ambiguous vs. precise) is better for presenting green products. This article three experiments with 484 participants to examine influence products consumers’ purchase intention. Results ...

With the growing influence of sustainable development in recent years, there has been an increasing focus on green consumption. Little previous research highlighted important influential role that social media information sharing plays overall This study aims to explore how influences purchasing intentions Generation Z. We constructed a theoretical framework for Z’s purchase intention based SOR...

This article examines the online luxury product purchasing behaviour of Asian consumers. The study consists a quantitative analysis data collected from Generation Y consumers in emerging markets Asia. results show that face-saving value is most influential factor determining goods purchase intention, while personal experience does not have strong influence on intention. suggests personalised ex...

COVID-19 has led to social isolation and a subsequent increase in online shopping been observed. The present study is based on theory of reasoned action focused 371 Peruvian consumers, it seeks evaluate the current effect website quality, customer satisfaction, trust repurchases. cross-sectional uses an survey with 22 questions that evaluated consumers repurchase intentions. A technical SEM-PLS...

This study aims to determine the effect of price, product, promotion, and Islamic business ethics on purchasing decisions in new entrants' Muslim fashion businesses with intention-to-buy as an intervening variable. The indicators used are prices regarding prices, power, competitiveness, price comparisons. Data processing is carried out through a quantitative approach primary data collected ques...