نتایج جستجو برای: marketing methods
تعداد نتایج: 1920650 فیلتر نتایج به سال:
The study was a case study analysis about Thai Asia Pacific Brewery Company. The purpose was to analyze the company’s marketing objective, marketing strategy at company level, and marketing mix before liquor liberalization in 2000. Methods used in this study were qualitative and descriptive research approach which demonstrated the following results of the study demonstrated as follows: (1) Mark...
The purpose of this study is to indendiey the situation expression of the sport tourism marketing indexes from sport and tourism expert’s view in west Azerbaijan province.This study is descriptive- analytical and field methods. Research statistical population is expert members of tourism organization (n=39) and expert members of physical education general offices (n=45). Research tools is ...
In this study, marketing situation, problems and services of Dutch Roses was investigated in Isfahan province as a main rose producing region in Iran. In this context, marketing margin, share of marketing agents in marketing margin, marketing cost coefficients and marketing efficiency were calculated and marketing path and marketing services of roses flower including harvesting, transportation,...
The aim of this study was to analyze the impact of organizational learning and marketing metrics on the marketing performance in the Elon Plast Company of Kermanshah province. It is a functional purpose study with descriptive – survey method. The statistical population includes 100 employees of Elon Plast Company in Kermanshah province. A sample of 80 people was chosen using Cochran formula. Da...
INTRODUCTION The use of social marketing approaches in public health practice is increasing. Using marketing concepts such as the "four Ps" (product, price, place, and promotion), social marketing borrows from the principles of commercial marketing but promotes beneficial health behaviors. Consumer research is used to segment the population and develop a strategy based on those marketing concep...
The purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. It is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to December 2015. Besides, the paper ref...
Rapid technological innovation and changing market expectations in electronic commerce are pushing companies to develop strategies for radically new products. Fast and unbiased new marketing research methods are needed to reduce the associated risks. A full-revelation mechanism is a crucial element of these new methods. It can be implemented with a two-round, second-price, sealed-bid auction. T...
Potatoes are the third most important food crop in Iran. But fluctuations in the production of potato have made imbalances in supply and demand. Lack of appropriate planning for cultivation and marketing operation and farmers’ little knowledge of marketing provides a ground for uncertainty about marketing. To compete successfully in markets, knowledge on marketing is necessary. Succeeding in ma...
با توجه به افزایش رقابت در صنعت بانکداری طی چند سال اخیر و ظهور تعداد زیاد بانک های خصوصی، الزام استفاده از روش های نوین بازاریابی در ارائه خدمات جدید بیش از پیش احساس می شود. بازاریابی حسی یکی از روش های نوظهور بازاریابی است. هدف مطالعه حاضر، شناسایی تأثیر بازاریابی حسی بر توسعه خدمات جدید در بانک با ماهیت قرضالحسنه، رسالت است. با توجه به مرور متون گذشته هیچ پژوهشی به شناسایی تأثیر بازاریابی...
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