When designing a contest to motivate effort by salespeople, service employees, franchisees or product development teams, one of the key questions faced by managers is: What should be the optimal proportion of winners and losers? Prevailing marketing theory predicts that the proportion of winners in a contest should always be lower than the proportion of losers. Not only has this theory not been...

Well-developed strategic marketing planning is the essential prerequisite for establishment of the right and unique competitive advantage. Typical market, however, is a heterogeneous and decentralized structure with natural involvement of individual or group subjectivity and irrationality. These features cannot be fully expressed with one-shot rigorous formal models based on, e.g. mathematics, ...

Abstract : This study aims to determine the effect of Content Marketing, Viral Marketing and Influencers on Buying Interest in Students. type research is quantitative with a questionnaire distribution method. Respondents this were 100 students from Faculty Economics Islamic Business, State University North Sumatra. The technique used purposive sampling. method variance-based Structural Equation...

background economic consequence analysis is vital for recognizing pipeline comprehensive risk analysis and emergency response planning. objectives the purpose of this study was to estimate economic loss due to fire and explosion in petrochemical feed and product pipelines. materials and methods the present study which performed on 47 pipelines of a petrochemical special zone, pertinent pipeline...

This study analyzed the performance of cabbage marketing in Abia State, Nigeria. Specifically the study sought to: describe socio-economic characteristics of cabbage marketers; identify marketing channels of cabbage; determine marketing cost components of cabbage marketers; determine marketing margins, market share and marketing efficiency of cabbage marketers; and determine socio-economic fact...

All of the authors are associated with the College of William and Mary. Nicole Votolato Montgomery is an assistant professor of marketing, Lisa R. Szykman is an associate professor of marketing, and Julie R. Agnew is an associate professor of economics and finance. The research reported herein was pursuant to a grant from the U.S. Social Security Administration (SSA) funded as part of the Finan...

Human decision making has become one of the major research-foci in economics, marketing and in neuroscience. This study integrates perspectives from these disciplines by examining neurophysiological correlates to Reference-dependence of utility evaluations in real market contexts both before and after choice. First, by comparing buying and selling decisions, we observe an activation of the amyg...