The purpose of this research is to explore how improve Costa brand loyalty in Chinese market. According the existing theories, it explained that a sustainable competiveness for acquired profits. And also pointed advantages loyalty, such as: reduce marketing costs, trade leverage, attract new consumers and respond competitive threats. It out consumers’ satisfaction, trust, perceive value, repeat...

Aims and Scope | Author Guidelines Current Issue Archive Indexing Editorial Board Contact Us Volume 6 1 2023 Title: The Intervening Role of Customer Loyalty Self-Efficacy on the Relationship Between Satisfaction, Trust, Commitment, Value Citizenship Behavior in Hospitality Industry Guangdong, China Author(S): Dai Ru* … Continue reading "Journal International Business Management (JIBM)"

Since the 1980s, numerous transformations in higher education were experienced Latin America, and especially Chile, a country that allowed private entities to enter systems develop market. The opportunity triggered an increase of coverage competition capture retain students, followed by marketing strategies delivering student satisfaction pursuing loyalty. Moreover, since 2012, institutions Chi...

Do store brands aid store loyalty by enhancing store differentiation or merely draw price sensitive customers with little or no store loyalty? This paper seeks to answer the question by empirically investigating the relationship between store brand loyalty and store loyalty. First, we find a robust monotonic positive relationship between store brand loyalty and store loyalty using multiple loya...

Patient empowerment is becoming an essential tool for improving patient–doctor relationships in the healthcare sector. Past research on within this sector has focused primarily hospital staff such as nurses and practitioners, whereas very few studies have patients. Moreover, even less attention been paid to exploring effect of patient patients' trust doctors, relationship commitment loyalty. He...

This present study aims to compare how service brand preference influence service perceived value, customer satisfaction and loyalty in different countries—Japan and China. Moreover, this study purposes to explore whether countries’ image affect service brand preference of customer. Two customer surveys which were practiced in Japan and China were conducted to examine moderation hypotheses, whi...

The aim of this study is to analyze the kinds protagonist’s loyalty in Sidney Sheldon’s novel Tell Me Your Dreams. theory applied research one proposed by Fletcher, which it stated that emerges when someone has a feeling protect something.The data are taken from using descriptive analysis method. method used qualitative. results show there two found novel. They his mother and friend. Loyalty or...