Opportunities exist for publishers of opticaLbased information products In two arenas: (1) niche marketing of high-den&y information products in CDROM format, and (2) micro-marketing of tailored information products to a small number of customers. The rnkYcF market publishers will represent a larger industry than the nfche market publishers by 1993. Tomorrow’s products will be built on a techno...

The IAB Mobile Marketing Center of Excellence focuses on driving the growth of mobile marketing, advertising, and media. Under the guidance of a Mobile Board of Directors, we pursue initiatives including the improvement of mobile creative, creating a reliable and accountable measurement regime, smoothing supply chain problems, advocating for the industry in Washington DC, and educating buyers a...

Acknowledgements: The authors thank Sinan Aral and workshop participants at the Workshop on Information Systems and Economics and the Symposium on Statistical Challenges in Electronic Commerce Research for helpful comments on this research. The authors acknowledge Carnegie Mellon’s iLab, the Marketing Science Institute and Wharton Interactive Media Initiative, and the WPP-Google Marketing Resea...

In the early 1970’s, PRS IN VIVO pioneered its use in consumer research, as part of studies to assess and improve advertising and packaging – and since that time, eye-tracking has become a widely-accepted and validated technique in the market research industry. Specifically, the research, marketing and creative communities have acknowledged the value of eye-tracking in documenting the ability o...

this study aims to investigate the effective factors on non-development of tourism industry in golestan province. the standard questionnaires are used to doing this descriptive, cross-sectional and tentative that those be scattered after measuring their validity and reliability based on simple-random sampling(for tourists) and taxonomy-sampling(for experts) between tourists and experts. the ana...

The purpose of the current study is to model the marketing strategy decision-making problem as a multi-criteria decision-making (MCDM) problem and provide a five-step decision support framework to make and carefully assess the marketing strategies. A marketing strategy decision-making framework is essential for marketing strategists to determine the most appropriate marketing strategy in an eff...

Taking a food supply chain approach, this paper examines the regulation of food marketing and nutrition labelling as strategies to help combat obesity in China in an era of rapid agro-food industry growth. China is the largest food producer and consumer in the world. Since the early 1980s, the agro-food industry has undergone phenomenal expansion throughout the food supply chain, from agricultu...

Indian movie industry, notably Bollywood, has come a long way in the last two centuries. All in all, it has been a long story of nearly nine decades, with the early shaky screen images having been turned into a multi-pronged and vast economic empire. Today it is the biggest movie industry in the world in terms of number of films. The industry has produced approximately 27,000 feature films and ...