Packaging is one of the keys to maintaining product quality, packaging involves designing and producing activities, protect product. always design so that message can be conveyed consumers, current function as well an effective marketing medium. The method used in this study kansei engineering data were obtained from distributing questionnaires lasted for 1 month with aim research, namely, obta...

core dental journals according to production and citation rates dr. sdj. ghazi mirsaeid * *assistant professor of medical library and information sciences dept., faculty of allied medical sciences and dental research center, tehran university / medical sciences. abstract background and aim: given the rapid expansion of dental journals in one hand, and limitation of resources on the other, it ma...

Feelings and impressions of a product are important for the decision of purchasing it or not. Designing attractive products therefore requires knowledge about the feelings and impressions the products evoke on the customer and the user. Integrating such affective values in product design requires the introduction of suitable methods into companies’ product design processes, methods which can ca...

New food product development is so often confronted with failure in the market. One of the significant reasons is, nowadays, the customer preference is no longer simply only determined by a few factors rather a combination of various needs. This article presents an affective engineering methodology “Kansei Engineering” which can tailor the product by the customer need. This methodology is able ...