Emotions and Sentiment Analysis has had an important role in increasing business benefits on commerce sector. Emotions Analysis as well as Sentiment Analysis is a common machine learning technique used to analyze opinions of people about certain company aspects such as products image, product consumption, marketing campaigns, client's preferences and social or political movements. The relevance...

Many philosophies treat emotions as the polar opposite of logic, and an economist would judge emotions as irrational. Taking an evolutionary perspective informs us that emotion is no less rational than any other behaviour, and likely evolved to maximize lifetime utility. Frank (1988) argues that emotions evolved to enable us to sacrifice a short-term benefit for a longer-term gain. Frank’s work...