Generally, universities have complex and large websites, which include a collection of many sub-sites related to the different parts of universities (e.g. registration unit, faculties, departments). Managers of academic institutions and educational websites need to know types of usability problems that could be found on their websites. This would shed the light on possible weak aspects on their...

*Asst. Professor, Department of BCA, SS & IT, CMS College of Science & Commerce, Coimbatore, Tamil Nadu, INDIA E-mail: [email protected] **Associate Professor, Department of Computer Science & Engineering., Government College of Technology, Coimbatore, Tamil Nadu, INDIA Abstract: The convenience of online commerce has been embraced by consumers and criminals alike. Phishing, the act of st...

This paper presents an approach based on the adoption of a distributed cognition framework and a non parametric multicriteria evaluation methodology (DEA) designed specifically to compare e-commerce websites from the consumer/user viewpoint. In particular, the framework considers a website relative efficiency as a measure of its quality and usability. A website is modelled as a black box capabl...

purpose – this paper aims to describe the role of public libraries in bridging the digital divide. the paper firstly reviews the existing literature body in this area and then suggests a number of practical solutions. digital divide is a concept which appears in the area of information and communication technology (ict) since 1990 and refers to the existing inequality in accessing to ict among ...

The scope of this research is to develop and test a model for evaluating B2C e-commerce websites quantitatively. Consequently, this study seeks to investigate the relationship between the website interface of B2C e-commerce and virtual customer behavior, emphasizing the purchasing attitude and intention. The objective of this paper is, therefore, to research which features of a virtual store ef...

This paper discusses results of the study of emotional values in web design through the methodology of Kansei Engineering. An evaluation of visitor’s kansei towards clothing e-Commerce websites were conducted using pre-selected 35 e-Commerce websites, 40 Kansei Words as descriptors of emotional sensation organized in a 5-point Semantic Differential scale, rated by 120 participants. Factor Analy...

In the new economy Small and Medium Enterprises face new challenges in their Business-to-Consumers transactions, such as the use of new Information and Communication Technologies. Electronic commerce may represent a competitive strategy to make enterprises of the agro-food sector more visible to consumers, if usability is adequately taken into account. The main barrier to the development of suc...

Many e-commerce websites use recommender systems to recommend items to users. When a user or item is new, the system may fail because not enough information is available on this user or item. Various solutions to this ‘cold-start problem’ have been proposed in the literature. However, many real-life e-commerce applications suffer from an aggravated, recurring version of cold-start even for know...

The business-to–consumer is the most visible business type of electronic commerce. Online shopping allows companies to provide product information and direct sales to their consumers. In order to effectively drive consumers to accept electronic commerce and online transactions, there is an urgent need to understand the factors that influence consumer behavior towards continued use of online tra...

Guidelines for e-commerce website design deal well with the more objective aspects of page design, but have less to say about overall site structure and users' emotional responses. In this study we used a semiotic approach to investigate how several fashion websites provide affordances for navigation and produce affective responses. We gained some interesting insights into how users interpret t...