Abstract Nationally and internationally, indiscriminate consumption patterns have caused significant problems, requiring an increase in customer purchasing intentions attitudes toward choosing green products. This article aims to identify the strategic marketing decisions that influence positive purchase It covers research problem of distinguishing impact on increasing a customer’s favourable D...

Abstract Brand logos are a fundamental part of the corporate visual identity, and their reception has been vigorously researched. The focus on traits logo effect process, whereas little attention paid to how becomes brand. This article narrows this research gap in investigating new is evaluated, perception evolves, what underlying dimensions emerge from process. We adopted longitudinal free-ass...

The development of Islamic banking in Indonesia is growing rapidly, supported by the great potential DKI Jakarta area. After merger banks 2021 caused student awareness financial transactions to increase. This study aims examine effect service quality, brand image, and knowledge on preferences for saving banking. Sampling through purposive sampling method which was tested 100 respondents. data c...