The starting point of the presented research is theory destination marketing, in which concept branding key element. Destination models include idea visual brand identity, includes logo as a crucial Since 1980s, sustainable development has shaped society and global economy, including tourism. Tourists are increasingly guided by analysis tourist area terms importance nature possibility spending ...

The aim of the paper is to introduce an application of Data Envelopment Analysis (DEA) for benchmarking the efficiency of (tourism) service production processes on the level of tourism destinations. After a brief discussion of the latest benchmarking research studies in tourism, an efficiency model for tourism service processes will be developed (Parasuraman 2002). The latter postulates simulta...

The purpose of this study is to determine whether there are differences among visitors to a destination based on their golfing frequency in the previous year. In this study, profiles of golfers to a destination, based on their golfing frequency, are created. By constructing a framework for understanding the golf traveller, golf and tourism industry representatives can better understand the cont...

Tourism is currently one of the world’s fastest growing industries (Cluster Consortium,1999). The phenomenal growth of tourism worldwide has led to tourism becoming big business and highly considered by governments as part of their developmental strategies. Tourism is able to create local jobs, empowers communities and distribute income are some of the reasons that both private and public secto...

The importance of weather for tourism is now widely recognized. However, no research has so far addressed weather events from retrospective viewpoints, and, in particular, the role of “extreme” events in longer-term holiday memories. To better understand the character of ex post weather experiences and their importance in destination image perceptions and future travel planning behavior, this e...

Tourists are increasingly more experienced and demanding and seek a wide range of experiences. They wish to broaden their horizon or feel enriched by engaging in new and specific sports activities. Therefore, sport in the modern tourism has not only a perceptual role, but it is also important contents of stay, and frequently the main motive for travelling to a certain tourist destination. In so...

XIV April International Academic Conference on Economic and Social Development Moscow, April 2-5, 2013 Abstract A tourism destination is a complex dynamic system. As such it requires specific methods and tools to be analyzed and understood in order to better tailor governance and policy measures for steering the destination along an evolutionary growth path. Many proposals have been put forward...