Modeling what makes an advertisement persuasive, i.e., eliciting the desired response from consumer, is critical to study of propaganda, social psychology, and marketing. Despite its importance, computational modeling persuasion in computer vision still infancy, primarily due lack benchmark datasets that can provide persuasion-strategy labels associated with ads. Motivated by literature psychol...

The article aims to find the type of language style and meanings implied in advertisement. data were taken from advertisements Now! Bali magazine was published May 2018 June 2018. They analyzed using descriptive qualitative method theory (Wells, 2009) meaning (Keraf, 2006). result show that there are seven types applied them including similes, personification, metonymy, alliteration, assonance,...