E-commerce product personalization and website personalization have been a topic of interest to a lot of researchers during the last years. As such, academic research in the area of personalization in e-commerce should rely on a rigorous literature review first in order to identify existing research and acknowledge the state of the art in research. This article provides a vast overview on perso...

How to enable students to create a personalized learning environment? What are the criteria of evaluation of the ICT-based learning process personalization affordance? These questions are answered by conducting multiple case study research of the innovative ICT-based learning process in iTEC (Innovative Technologies for Engaging Classrooms) project in Lithuania. Analysis of the research data le...

Customer service is a critical element of a hotel's strategy and an important lever for differentiation of the hotel's offer. Over the last two decades, information systems have contributed to the transformation of customer interactions, enabling an unprecedented scale and scope of service personalization in the tourism industry. This paper reports the results of a mixed method study in a hotel...

Using electronic media for interaction with customers enables enterprises to integrate customer activity and knowledge about customers resulting in a high-quality relationship thus turning buying processes more efficient. In this paper we present findings and concepts from two projects. A study of the potential for online personalization conducted in Switzerland gives hints about the readiness ...

U-commerce represents “anytime, anywhere” commerce, which is believed to be the ultimate form of commerce. Ucommerce can provide a high level of personalization, which can bring additional benefits and values to customers. However, despite these promises and potential benefits, customers’ privacy is a major concern and obstacle to the adoption of ucommerce. As customers’ intention to adopt u-co...

Personalization that uses information technology to tailor content and products/services to the preferences and tastes of individual customers has become a useful function for online marketing. Many techniques have been developed, and research on personalized services has increased substantially in recent years. The objective of the thesis research is to investigate the relationship building pe...

Personalization constitutes the mechanisms and technologies necessary to customize information access to the end-user. It can be defined as the automatic adjustment of information content, structure, and presentation tailored to the individual. In this chapter, we study personalization from the viewpoint of personalizing interaction. The survey covers mechanisms for information-finding on the w...

Online personalization of hearing instruments refers to learning preferred tuning parameter values from user feedback through a control wheel (or remote control), during normal operation of the hearing aid. We perform hearing aid parameter steering by applying a linear map from acoustic features to tuning parameters. We formulate personalization of the steering parameters as the maximization of...

User expectations, competition and sheer revenue pressures are driving rapid development—and operator acquisition--of highly complex media processing technologies. Historically, cable operators provided “one stream for all” service in both the analog and digital domains. At most, they provided two to three streams for East and West Coast delivery. Video on Demand (VOD) represented a first step ...

The paper is about personalization system applications in different kind of settings. The studied systems utilize descriptions of information characteristics to perform content based filtering in order to increase stated business objectives. Data and experiences from action research, covering three different product areas sports retailing, online newspaper and online recruitment sites, are pres...