This paper examines empirically the three concepts of loyalty that have been recently proposed in the literature: attitudinal loyalty, share loyalty, and differentiation loyalty. Measures of these concepts are compared at both aggregate (brand loyalty) and individual (customer loyalty) level. The findings support the view that each is indeed a separate concept, though each are, as hypothesised,...

This paper offers a theoretical analysis of agricultural cooperatives´ assistance to its members innovate as value proposition loyalty. The Service Dominant Logic (SDL) is used the background. Through logical reasoning we infer that generation through fundamental service provision like innovation sharing could strengthen cooperator’s for relational perceived value, where actions and interaction...

A study conducted in a Taiwanese financial services company revealed that affectand role-based loyalty are two distinct types of loyalty to supervisors. The ethical behaviour of supervisors, perceived supervisor support, interpersonal justice, and respect for hierarchy predicted affect-based loyalty, whereas only interpersonal justice and respect for hierarchy predicted role-based loyalty to th...

This study aims to determine the effect of Customer Relationship Marketing on Satisfaction and Loyalty Grab Food Merchant Partners in Pekanbaru City. The population taken from this research is merchant partner Pekanbaru. method used descriptive quantitative method. And testing hypothesis using analysis Structural Equation Modeling (SEM). data collection technique was done by interview questionn...

This study qualitatively analyzes interactional coping strategies used to managed technostress in the post-adoption stage of information technology implementation at a French legal firm. The nine are participatory, collaborative, conflict resolution, bureaucratic (adaptation), perceived contribution exchange, loyalty, affect, professional respect, and mutual trust. A critical perspective was ap...

This study qualitatively analyzes interactional coping strategies used to managed technostress in the post-adoption stage of information technology implementation at a French legal firm. The nine are participatory, collaborative, conflict resolution, bureaucratic (adaptation), perceived contribution exchange, loyalty, affect, professional respect, and mutual trust. A critical perspective was ap...

The dynamic and interactive SUGARSCAPE simulation is adapted to represent agent-based relationship marketing models in business-to-business exchanges. Computer-generated selling agents operate in complex environments using relationship marketing approaches that may or may not be uniformly distributed inside their organizations. The intricate nature of these models also allows for diverse combin...

Organizations have realized the importance of CRM. Even though CRM is spelled out to Customer Relationship Management, it has been overlooked the fact that the focus of CRM should be on customers and the relationship with them. As well, since the Internet has been widely used as a very effective medium for interacting with people no matter where they are and when it is, it is a useful tool to i...

Commitment is a person's loyalty to the organization. A committed person always intends continue working with organization and achieving its goals, whereas emotional intelligence as form of social that allows employees manage their own emotions distinguish them from others. This study aims examine effect on organizational commitment in 100 hotel staff Kab.Bone, South Sulawesi by using cillation...