BACKGROUND Tobacco companies target young adults through marketing strategies that use bars and nightclubs to promote smoking. As restrictions increasingly limit promotions, music marketing has become an important vehicle for tobacco companies to shape brand image, generate brand recognition and promote tobacco. METHODS Analysis of previously secret tobacco industry documents from British Ame...

This research on relationship marketing aims to revisit and reposition different foci of trust, commitment, performance perception in the export/import relationships explore interconnectedness effects. We have collected self-reported survey questionnaire responses from 142 non-oil exporters Ecuador. The data were analyzed with SmartlPls 3.0 software. found that calculative commitment negatively...

The Indian footwear industry has developed substantial links in the global production network. But, this industry is still dominated by firms that cater largely to the domestic market through the artisanal production system. Specific footwear centres and sections of firms in traditional footwear clusters have established strong relations with the export market. Still, there are only few firms (...

world production of caviar from the farmed sturgeon has recently so increased that in addition to compensate reduction of natural resources of sturgeon, it has also increased its share in the world market for caviar and its substitutes. although belarus, china and norway are currently considered as the main exporting countries of caviar and its substitutes but, iran solely exports caviar from s...

This paper examines institutional support (financial and marketing support) on export-oriented firms’ performance or so-called born globals. We develop a model to address how financial can help young entrepreneurial firms overcome the liability of newness smallness in gaining competitive capabilities. Using quantitative method, data were collected from 217 manufacturers service sectors Malaysia...

The aim of this study is to define and introduce the variable of export entrepreneurship and factors affecting it in a global export-centric model. However, we seek to find the effect of the variables of export entrepreneurship and export market orientation‎ on export performance. To test the research hypotheses, a sample of 296 people employed in food and agricultural products company located ...

Dairy is highly regulated in many countries for several reasons. Perishability, seasonal imbalances, and inelastic supply and demand for milk can cause inherent market instability. Milk buyers typically have had more market power than dairy farmers. Comparative production advantages in some countries have led to regulations and policies to protect local dairy farmers by maintaining domestic pri...