Internet and database technologies enable marketers to collect ever more extensive information on their customers' needs, preferences and past behaviors, but marketers often claim that they are challenged to make effective use of the information. Despite the substantial literature on market information utilization, the topic of customer information has received limited attention from marketing ...

Brand community interactions and online customer support have become major platforms of brand sentiment strengthening and loyalty creation. Rapid brand responses to each customer request though inbound tweets in twitter and taking proper actions to cover the needs of customers are the key elements of positive brand sentiment creation and product or service initiative management in the realm of ...

In recent years, the styles and functions of products have become very diverse due to the rapid advancement of new technologies. Before, customers were finding it hard to decide on what they would need although they have more product knowledge and choices. They were often unable to articulate their needs due to lack of specialized product knowledge, leading to the possibility of buying products...

the aromatic plants are rich in essential oils characterized by a notable antimicrobial activity; for this reason, these substances can be used to delay or inhibit the growth of pathogenic or spoilage microorganisms. in this study, log probability percentage (log p%) of growth of the clostridium botulinum type a spores in brain heart infusion (bhi) broth as affected by various levels of zataria...

We have detected circumstellar absorption lines of the CN and CN Violet and Red System in the spectrum of the post-AGB star HD 56126. From a synthetic spectrum analysis, we derive a Doppler broadening parameter of b = 0.51 ± 0.04 km s, CN/CN= 38±2, and a lower limit of 2000 on CN/CN and CN/CN. A simple chemical model has been computed of the circumstellar shell surrounding HD 56126 that takes i...

We propose an effective supplier selection method to maintain a continuous supply-relationship with suppliers. Costs have been sharply increasing and profit decreasing as the global competition among companies has increased and customer demands have diversified in the current business environment. Many other functions are now outsourced globally to strengthen competition. As a result, one of th...

Effective personalization is greatly demanded in highly heterogeneous and diverse e-commerce domain. In our approach we rely on the idea that an effective personalization technique has to be customized to meet the specific needs of every particular domain and deliver quality recommendations. With this in mind, we have combined Bayesian classification methods with association rule mining to mode...

The banking industry is under pressure. In order to compete, banks should adapt to concentrating on the specific customer needs, following an outside-in perspective. This paper presents the design of a business model for banks that considers this development by providing flexible and comprehensive support for retail banking clients. It is demonstrated that the identification of customer process...

Firms are collecting more information about their customers than ever before in an attempt to understand and better serve customer needs. At the same time, firms are becoming more vulnerable to the compromise of customer information through security breaches. This study attempts to associate breach reports with the decline in market value of firms using an event study. The results show that fir...