This research examined the corporate branding approaches and strategies adopted by six prominent Australian arts and cultural organisations. The aim of this exploration was to identify patterns in branding across different arts and cultural organisations, and attempt to provide an initial classification for understanding how these organisations approach branding strategy. We found that three fa...

In today’s globalised world in which both communications and marketing experts struggle to attract public attention, in a world overloaded with information to such an extent that the apathy aspect is the response to advertisers’ messages, branding is becoming one of the key factors in the success of companies, products and services, and they also include cultural content. The theme of this pape...

Changes in diet, reducing animal products and increasing consumption of vegetables can not only benefit human health and the overall use of land, but can also play a decisive role in the politics of climate change mitigation. In this sense, the Mediterranean diet (MD) is presented as a sustainable cultural model, respectful of the environment, whose adherence in Mediterranean countries should c...

Users should be involved in the interactive systems development. However, involving users is often difficult and rare, especially in the product development context, referring to the development of commercial software products or systems. This paper critically examines user involvement in the cultural context of three software product development organizations. User involvement is indirect and ...

The sense of smell, though rarely considered important in America, clearly delineates cultural boundaries; this is both demonstrated and promoted through marketing and advertising of consumer products. Historical analyses is invoked to explain why Americans have different tolerances for body odor than their European predecessors. Cultural perceptions of smell are assessed according to Maiy Doug...

Information systems are designed, constructed, and used by people. Therefore, a software design process is not purely a technical task, but a complex psycho-socio-technical process embedded within organizational, cultural, and social structures. These structures influence the behavior and products of the programmer’s work such as source code and documentation. This chapter (1) discusses the non...

The growing interest in immersive 3D environments populated with intelligent agents has led to a flurry of approaches and products with particular focuses, including cultural awareness training, language training, and operations “what-if” scenarios. Human terrain data present challenges that require categorization efforts. We present a taxonomy and approach to handle physical structures realist...

Online retailers offering their products across national and cultural borders are eager to enhance the usability of their websites to attract large numbers of visitors. The results of the present research show that the perceived usability increases when the website was originally conceived in the native language of the user. Thus, translation, even though of excellent quality, creates a cultura...

Kin altruism appears to influence an individual’s evaluation of the reproductive decisions of other people. Playing the role of an older woman advising a younger woman about reproduction influenced female participants’ self-reported beliefs about the decision. Women randomly assigned to the group with the task of advising a daughter were more inclined to believe that the choice consistent with ...