Three studies show that product packaging shape serves as a cue that communicates healthiness of food products. Inspired by embodiment accounts, we show that packaging that simulates a slim body shape acts as a symbolic cue for product healthiness (e.g., low in calories), as opposed to packaging that simulates a wide body shape. Furthermore, we show that the effect of slim package shape on cons...

This paper reports on part of the research on evaluative language currently carried out within the CONTRANOT project,1 which aims at the creation and validation of contrastive functional descriptions through corpus analysis and annotation in English and Spanish. More concretely, we will present the coding scheme designed for Attitude, a subcategory of Appraisal as studied within Systemic-Functi...

Personal values are important determinants of consumer behavior. While previous research has identified values (i.e., openness to change and self-enhancement) which guide consumers’ mall shopping behavior, they have been set in a Western cultural context. By adopting a value–attitude–behavior (VAB) model, this study examines what and how personal values influence consumers’ mall shopping behavi...

As a form of online word-of-mouth (WOM), comments (or reviews) are way for consumers to understand products and judge the quality products. With widespread application reviews in e-commerce, directly affect consumers' purchasing decisions certain extent. This essay will try demonstrate that marketing information affected by users or consumers’ cognition, emotions, behavioral tendencies. Markete...

The present paper uses a modified version of the Service Brand Verdict (SBV) model. The objective of the study is to incorporate service brand loyalty as an ultimate dependent measure seen as the outcome of consumers' evaluation of various service brand dimensions and communication, and test the generalizability of the modified SBV model in two different service sectors and cultural settings. T...

The scope of this research is to develop and test a model for evaluating B2C e-commerce Web sites. Consequently, this study seeks to investigate the relationship between the Web site interface of B2C e-commerce and virtual customer behavior, concentrating on purchasing attitude and intention. The objective of this article is, therefore, to research which features of a virtual store effectively ...