this study determines the consumers’ willingness to pay for organic milk in tehran by using contingent valuation method and single bounded dichotomous choice questionnaire. logit regression model was used to evaluate the effect of explanatory variables on willingness to pay and the model parameters were estimated by using maximum likelihood approach. for this purpose, 450 questionnaires were co...

We evaluate the impact of three auction mechanisms—the Becker-DeGroot-Marschak (BDM) mechanism, the second-price auction (SPA), and the random nth-price auction (NPA)—in the measurement of private willingness-to-pay and willingness-to-accept for a pure public good. Our results show that the endowment effect is lower with the BDM mechanism. In this market mechanism, the effect disappears after a...

Food demand and food supply have been heavily affected by the COVID-19 pandemic. To understand changes in households’ behavior related to pandemic, we investigated willingness pay for local organic apples before during We assessed that occurred within families, estimating separate models two members of a couple. Our findings show respondents positive price premium apples, whose consumption help...

The introduction of social media in the restaurant sector has changed manner which customers communicate with businesses. Social marketing activities (SMMAs), such as customization, entertainment, trendiness, and interaction may have a substantial impact on followers’ perceived value consumer behavioral intentions. Therefore, this research aims to investigate SMMAs purchase intentions (PUR), wi...

Signaling consumers that the company behind a brand is run by family increasingly observable in marketing realm. One possible reason could be emotional value signaled nature of firm. Brand signals carrying might contribute to competitive advantage. Since we do not fully understand effect signaling firm yet and as represents an context, examine this on consumer perceptions products being made wi...

AIM Untreated trichiasis can lead to corneal opacity. Surgery to prevent the eyelashes from rubbing against the cornea is available, but many individuals with trichiasis never undergo the operation. This study estimates the cost of illness of untreated trichiasis and the willingness to pay for surgery and compares them with the actual cost of providing surgery. MATERIALS AND METHODS The cost ...