Automobile Industry is one of the largest markets in world. currently, automobile have come necessity for everyone. There a huge compass motorcars India, but currently there has been competition Indian market too. The main purpose this paper to know Marketing strategies impact on various functions like advertising charges & strategies, positioning brand, share, price, marketing brand value ...

Web Marketing is rapidly making before our eyes, and it essentially difficult to excuse stow away from this new sort of media. The web show the exhibition utilising on channels spread a message about an affiliation’s image, things, or associations its typical clients. frameworks methods utilised for internet progressing merge email, electronic media, publicising, webpage streamlining, sky limit...

The rural markets in India have grown size, range and sophistication in recent times. Under the changing Socioeconomic scenario, the rural markets have great potentialities in India and offer bright prospects and attraction to the companies. Rural marketing is confused with agricultural marketing particular emphasis is placed on the impact of the four A’s principles on the rural economy and its...

While many firms engage in successful marketing activities with outcomes beneficial for both the firm and its stakeholders, a number of situations occur where these successful outcomes impact in an unanticipated negative fashion on consumers, society and other stakeholders. This article examines the importance of firms evaluating the entire network of exchanges. Such evaluations of the firm and...

In this research paper, author investigates the parameters of viral marketing effecting media (ediscussion, websites, online chat, email etc) parameters that have effect over the brand equity of different products and services. The study emphasizes on the antecedents of viral marketing influencing the brand equity of products and services through ISMBE Model. Finally, the study focuses on the m...

MESSAGES ON STUDENT KNOWLEDGE, MOTIVATION AND BEHAVIOR: RESULTS FROM THE TEAM NUTRITION PILOT STUDY. R. Craig Lefebvre, Carol Olander & Elyse Levine Presented at the Innovations in Social Marketing Conference, Montreal, Canada, 1999. Reprinted in Proceedings of the Conference as: Lefebvre, RC, Olander C, Levine E. The impact of multiple channel delivery of nutrition messages on student knowledg...

The emergence of the field of organizational buying behavior in the mid-1960’s with the publication of Industrial Buying and Creative Marketing (1967) set the stage for a new paradigm of thinking about how business was conducted in markets other than those serving ultimate consumers. Whether it is “industrial marketing” or “business-to-business marketing” (B-to-B), organizational buying behavio...

In this study the impact of social media on service marketing for global brands is check in Pakistan. The Social Media has following important factors exposure, quality, customer contact that relationship with at two levels, effectiveness, and cost efficiency. A questionnaire designed as per standard data collected from population statistical analysis done through SPSS by applying ANOVA other r...