Drawing strength from Maina wa Kinyatti, Esther Waigumo Njoki shares her reflections on how we work and organise with others for a common cause. She emphasises the importance of defining oppressors oppressed, identifying our comrades enemies, educating cadres cultivating their integrity, loyalty commitment to

As retail management has become increasingly demanding, it is imperative that retailers use market orientation to promote and increase loyalty their private labels. This can be important in efforts differentiate themselves from competition. The focus of this study understand how these factors impact the customer purchase decisions, through link between potential for brand risk commitment, order...

This study investigates factors propelling use of Islamic banking products and services. The present develops an amalgamated model with the help cognitive emotional to investigate customer satisfaction loyalty towards Data was collected from customers empirically tested using structural equation modelling (SEM). Findings reveal that jointly predicted by awareness, reputation, compatibility, com...

Green marketing has emerged as a crucial strategy for companies looking to position themselves socially responsible and environmentally friendly. One of the key benefits green is its ability build brand trust loyalty. By promoting sustainable products or services, can establish positive image demonstrate their commitment sustainability, which increase consumer trust. Additionally, appeal consci...