The aim of the article. purpose article is development theoretical and methodological principles regarding influence fourth industrial revolution on Internet marketing. Analyses results. devoted to study impact marketing as an adaptive activity in New Normality. components communication nature are presented: media advertising, contextual search marketing, SEO, promotion social networks; interne...

Horse and dog racetracks across the U.S. are experiencing declining attendance and betting handle. This article summarizes an investigation into possible causes and remedies for these trends. Three topics emerged: policy, marketing, and technology. First, industry and political leaders must cooperate in identifying and addressing central political-legal issues. Racing's second focus must be mar...

Vol. XLIII (November 2006), 605–617 605 © 2006, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Brian Wansink is John S. Dyson Chair of Marketing and of Nutritional Science, Applied Economics and Management Department, Cornell University (e-mail: [email protected]). Pierre Chandon is Assistant Professor of Marketing, INSEAD (e-mail: [email protected]). ...

Direct marketing is a process of identifying likely buyers of certain products and promoting the products accordingly. It is increasingly used by banks, insurance companies, and the retail industry. Data mining can provide an eeective tool for direct marketing. During data mining, several speciic problems arise. For example , the class distribution is extremely imbalanced (the response rate is ...

Direct marketing is a process of identifying likely buyers of certain products and promoting the products accordingly. It is increasingly used by banks, insurance companies, and the retail industry. Data mining can provide an eeective tool for direct marketing. During data mining, several speciic problems arise. For example , the class distribution is extremely imbalanced (the response rate is ...

Direct marketing is a process of identifying likely buyers of certain products and promoting the products accordingly. It is increasingly used by banks, insurance companies, and the retail industry. Data mining can provide an effective tool for direct marketing. During data mining, several specific problems arise. For example, the class distribution is extremely imbalanced (the response rate is...

Rapidly increasing household Internet penetration underscores the potential for using corporate web sites to communicate with new and existing customers. Via their web sites, retailers may engage in a range of marketing communications, such as advertising, sales promotion, and public relations. Our content analysis of web sites for 152 Fortune 500 goods retailers and service providers showed th...

PRINCIPLES The literature has described opinion leaders not only as marketing tools of the pharmaceutical industry, but also as educators promoting good clinical practice. This qualitative study addresses the distinction between the opinion-leader-as-marketing-tool and the opinion-leader-as-educator, as it is revealed in the discourses of physicians and experts, focusing on the prescription of ...

In a very competitive mobile telecommunication industry business environment, marketing managers need a business intelligence model that allows them to maintain an optimal (at least a near optimal) level of churners very effectively and efficiently while minimizing the costs throughout their marketing programs. As a first step toward optimal churn management program for marketing managers, this...