In recent years, customer value has become a major focus among strategy researchers and practitioners as an essential element of a firm’s competitive strategy. Many firms have been interested in Customer Value Analysis (CVA) which involves a structural analysis of the antecedent factors of perceived value (i.e., perceived quality and perceived price) to assess their relative importance in the p...

: The purpose of this research is to analyze the effect eWOM & Social-Media and brand image on customer loyalty mediated by perceived value satisfaction. This was conducted distributing questionnaires 217 respondents. sampling technique used convenience sampling. Data were analyzed using Structural Equation Model (SEM) method. results show that: (1) have a positive Perceived Value. (2) Bran...

The quality of service which could be delivered by the U.S. healthcare system is in contrast with the customer’s perceived expectations and reported levels of satisfaction. Due to the uncertainty about stakeholder views and the anomaly of the third-party payment system, healthcare service providers are accused of not relating to their patients. This article examines how—by using an analytical f...

This paper investigates how a service-dominant logic of marketing impacts on the interrelationships between value proposition, value-in-use, and customer perceived value in a dynamic supplier-buyer relationship. Value propositions have different foci which place more or less emphasis on value-in-use. A framework is presented which provides a basis for better understanding the dynamics of value ...

In the online shopping process, when potential consumers recognize a need for some merchandise or service, they go to the Internet and search for need-related information. This study aims to investigate the impact of perceived value on customer intention to use the internet is an effective tool for E-Shopping and, more specifically, the impact that perceived value (comprising functional, social...

This research tests the creation and sustainability of customer value by net enabled enterprises employing customer centric IT systems. Internet based advanced information technologies have moved IT systems beyond the realm of production and operational processes into more customer interfacing functions and these systems have very different dynamics. While empirical research in IS has tested th...

background: understanding customers has become an urgent topic for increasing competitiveness. the purpopse of  the study was to develop a qualitative dynamic attribute value model which provides insight into the customers' value for healthcare institute managers by conducting the initial open-ended questionnaire survey to select participants purposefully. methods: a total number of 427 questio...

Service quality and customer perceived value are significant for companies since they are highly correlated with loyalty, retention, and repurchase in a way that they all contribute to increasing profitability. This study aims at presenting a conceptual model for Service Quality (SQ) and Customer perceived value (CPV) in six large software companies in Iran. To do so, after reviewing the relate...