Many consumer choices lead to subsequent decisions. In such situations, any choice option may be evaluated based on its own characteristics (direct evaluations), or evaluated based on the characteristics of alternatives it makes available in subsequent decisions (derived evaluations). We contrast direct and derived evaluations in the context of two consumer research issues. First, in choices be...

This study uses revealed preferences of consumers to study the consumer benefits from soy milk. The study specifies and estimates structural demand and reduced form models of competition for different milk types using US supermarket scanner data. The introduction of soy milk is used to estimate consumer benefits and valuations. We decompose benefits into two components, competitive and variety ...

The purpose of this paper is to propose an integrated consumer health informatics utilization framework that can be used to gauge the online health information needs and usage patterns among Malaysian women. The proposed framework was developed based on four different theories/models: Use and Gratification Theory, Technology Acceptance 3 Model, Health Belief Model, and Multi-level Model of Info...

The Diagnostic and Statistical Manual of Mental Disorder, Fifth Edition (DSM-5), lists concealment as one of the symptoms of a gambling disorder. However, some transactions are more likely to leave permanent records of gambling transactions (credit, consumer loyalty schemes) than others (cash, Internet cash, Internet cafes, prepaid phones). An online survey of 815 participants recruited through...

Retailing industry has undergone tremendous change in its complexity and sophistication over the past few years. Globally we are witnessing the evolution of retailing industry from traditionally micromanaged small retail formats like mom and pop store to modern corporate-managed large retail formats like supermarkets. Consumers are also shopping across these various store formats even for the p...

Classical consumer theory assumes that products are infinitely divisible and consumers may purchase fractional quantities as dictated by their preferences and budget sets. However,for many goods and services individuals purchase only a few and sometimes at most one. Thus classical models of discrete choice in economics were developed to extend consumer choice theory to model demand of discrete ...

Consumer preferences can serve as an effective basis for determining key product attributes necessary for market success, allowing firms to optimally allocate time and resources toward the development of these critical attributes. However, identification of consumer preferences can be challenging, particularly for technology-push products that are still early on in the technology diffusion S-cu...

In this paper we propose a theoretical data mining framework for automatic gathering of consumer data for companies interested in developing product prototypes based on customer needs and preferences; we also provide automatic methods for discovering the relationships between customers’ preferences and the product’s physical characteristics. The current framework is presented for the automotive...

There is a growing consensus in Ecological Economics that consumer preferences are neither fixed nor given, but rather endogenously determined by socio-economic and institutional factors. Hence, policy may promote “green” preferences directly. Yet any intervention in processes of preference formation seems to conflict with widely held liberal intuitions, imperfectly represented by the principle...