<span>Due to the abundance of internet and e-commerce (electronic commerce), an excessive amount data has been generated causing overload information current network infrastructure. As attempt solve this problem, there is a shift mobile payment in field E-commerce. Thus, it essential study adoption level such service for global markets general Vietnamese market specific. In paper, we cons...

The scope of this research is to develop and test a model for evaluating B2C e-commerce Web sites. Consequently, this study seeks to investigate the relationship between the Web site interface of B2C e-commerce and virtual customer behavior, concentrating on purchasing attitude and intention. The objective of this article is, therefore, to research which features of a virtual store effectively ...

While on-line shopping is considered as a special type of e-service, the adoption rate of this service in Taiwan has been paid attention recently. The initial adoption of on-line shopping is the important driving force to further influence the use and continued use of this service. The model of Trust and technology acceptance model (TAM) in Gefen et al. [1] has been well studied in on-line shop...

This article offers a new perspective for research on opinion dynamics. It demonstrates the importance of the distinction of opinion and attitude, which originally has been discussed in literature on consumer behaviour. As opinions are verbalised attitudes not only biases in interpretation and adoption processes have to be considered but also verbalisation biases should be addressed. Such biase...

Constant developments of technology and increases in labor costs are the two major reasons for the creation and continuous evolvement of technology-based self services. Consumers’ technology readiness should be taken into account in predicting the perception and behavior of potential consumers towards Self Service Technologies. An empirical study of consumers’ readiness to use technology based ...