Past research has explored how external reference prices affect consumer perceptions (i.e., their “internal” reference price) and consequently the price they are willing to pay for a product or service. Historically, research has examined the effects of exposure to prices for the same product, the same brand, or at the very least products within the same category as price cues. This research ex...

although there is a tendency worldwide towards alternative methods in effectively managing weeds, use of herbicides to control weeds in conventional agriculture is still inevitable. with regard to externalities (through unsystematic use of herbicides) imposed upon environment, in the present paper it has been tried to study the willingness to pay of wheat farmers to plan for reducing the side e...

BACKGROUND Recent trials in Bangladesh, Nepal, and Pakistan have shown that chlorhexidine is an effective antiseptic for umbilical cord care compared to existing community-based cord care practices. Because of the aggregate reduction in neonatal mortality in these trials, interest is high in introducing a 7.1% chlorhexidine digluconate liquid or gel that delivers 4% chlorhexidine for umbilical ...

Green consumption is expected to become a new driving force for sustainable economic growth. The production cost of green products leads the existence premium, which affects willingness pay consumption. Moreover, influenced by product’s own attributes, such as its hedonic and utilitarian attributes. Our study used event-related potentials (ERPs) technique investigate how product attributes prem...

AIMS To assess willingness to pay for spectacles in provincial Cambodia, and use this to inform creation of a financially self-sustaining spectacle scheme within a blindness prevention programme. METHODS An interview-based questionnaire was used to elicit willingness to pay for spectacles of all people dispensed spectacles during an outreach refraction service visit to three village health ce...

BACKGROUND The purpose of the present study was to investigate people's willingness to pay to sustain the current National Health Insurance (NHI) program in Taiwan and to extend that program to cover long-term care services. METHODS A survey was administered to 1800 inpatients and 1800 outpatients, selected from health care facilities across all accreditation levels that were operating under ...

Background Use of malaria rapid diagnostic test (mRDT) enhances patient management and reduces costs associated with the inappropriate use of antimalarials. Despite its proven clinical effectiveness, mRDT is not readily available at licensed chemical shops in Ghana. Therefore, in order to improve the use of mRDT, there is the need to understand the willingness to pay for and sell mRDT. This stu...

OBJECTIVES To understand the acceptability of, and willingness to pay for, community health insurance coverage among residents of rural India. METHODS We conducted a mixed methods study of 33 respondents located in 8 villages in southern India. Interview domains focused on health-seeking behaviors of the family for primary healthcare, household expenditures on primary healthcare, interest in ...

Brands provide a means for consumers to present the self, expressing their inner selves (the ‘real me’), or social (how others see me). With rise in media use, academics and practitioners seek understand how consumers’ self-expression through following brands online leads brand outcomes. This study investigates self-expressiveness of as separate antecedents two outcomes: intention co-create val...