Matching is a classic problem with a rich history and a significant impact, both on the theory of algorithms and in practice. Recently there has been a surge of interest in the online version of matching and its generalizations, due to the important new application domain of Internet advertising. The theory of online matching and allocation has played a critical role in designing algorithms for...

Media multitasking competes with television advertising for consumers’ attention, but it also may facilitate immediate and measurable response to some advertisements. This paper explores whether and how television advertising influences online shopping. We construct a massive dataset spanning $3.4 billion in spending by 20 brands, measures of brands’ website traffic and transactions, and ad con...

Article history: Received 4 January 2011 Received in revised form 1 August 2011 Accepted 13 August 2011 Available online 15 September 2011 Advertising media are a means of communication that creates different marketing and communication results among consumers. Over the years, newspaper, magazine, TV, and radio have provided a one-way media where information is broadcast and communicated. Due t...

The past decade has seen the explosive emergence of online advertising as a major source of revenue for Internet publishers. Analyses of this phenomenon are mostly conducted in the sway of Google’s hugely successful search advertising program. In the early days of the Internet, before Google, virtually all advertising revenues were related to simple display ads. Yet by 2008 search advertising a...

BACKGROUND Public health experts raise concerns about adolescents' and black youth's greater exposure to TV advertising for unhealthy foods and beverages compared with children and white youth. OBJECTIVES Examine how television-viewing patterns and rates of advertising during targeted programming contribute to this greater exposure. METHODS Nielsen panel data provided viewing times and amou...

An Automatic Commercial Search Application for TV Broadcasting Using Audio Fingerprinting (August 2012) Yaohua Song, B.S., University of Science and Technology of China Chair of Advisory Committee: Dr. Zixiang Xiong Nowadays, TV advertising is an important part of our daily life. However, it is usually hard for organizations that produce and pay for the advertisements to confirm whether their c...

There is a lack of published research data on the goal conversions of the real e-commerce systems and e-commerce users’ behavior in Macedonia and the Balkan countries. We present the findings of the 6 months research on the strategies applied on the regional e-commerce online bookstore Kupikniga.mk. Several conversion channels and combination funnels were applied, like paper flyers, TV and news...