This paper examines the nature of market orientation (MO) in entrepreneurial firms and proposes a conceptual model of market firm interface appropriate to entrepreneur led firms.

Historically, the measurement of market orientation has proved to be difficult, due to the low external validity of the concept. Existing scales exhibit acceptable properties in measuring market orientation in business organizations, but are less accurate in the context of higher education institutions. This paper compares the performance of three scales – the MARKOR scale, the MKTOR scale, and...

This paper examines and proposes a specific business process called 'technology scanning'; a tool that managers of market-oriented firms can use to achieve superior performance by facilitating innovation.

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Article history: This research examines the Received 6 December 2007 Received in revised form 4 November 2008 Accepted 16 December 2008 Available online 3 January 2009

A market orientation (MO) has long been an essential concept in marketing discipline. Advanced information technologies show a great potential for information acquisition, sharing, and dissemination, all of which are the essential processes of an MO. This paper proposes a framework of an Internet-mediated market orientation (IMO), in which the Internet functions as a transformer of the traditio...

Widespread adoption of structural control systems has been limited by the perception that systems might prove to be unreliable over their operational life spans. To address this concern, a novel decentralized control implementation that is responsive to actuation failures is proposed. Termed energy market-based control (EMBC), a control system is modeled as a free market economy where actuators...