The mobile online medium (i.e. mobile data communication) allows the creation of context-sensitive profiles for mobile consumers by using identityand context information and thereby enabling the efficient targeting of current consumers' needs. However, current implementations of Mobile Marketing activities do not make use of these beneficial unique features and apply, for instance, content-base...

This article revisits and uses the so-called U-Commerce framework to challenge financial services marketing decision makers to consider reformulating marketing objectives in an age of ubiquitous technological networks. It outlines the 4 U’s of U-Commerce – ubiquity, universality, unison and uniqueness, and revisits the original framework used to conceptualize U-Commerce. Then it identifies and ...

Over the past few years, mobile marketing has generated an increasing interest among academics and practitioners. While numerous studies have provided important insights into the mobile marketing, our understanding of this topic of growing interest and importance remains deficient. Therefore, the objective of this article is to provide a comprehensive framework intended to guide research effort...

Since 1995, the Federal government has worked to recover funds lost through fraudulent healthcare reimbursement. In response, healthcare providers have implemented compliance programs designed to ensure compliance with all state and Federal laws and regulations. This paper positions healthcare corporate compliance programs within a marketing framework using extant marketing literature.

We describe a formal framework for modeling and prototyping complex systems. Our framework consists of a meta-model for discrete event systems, a language based upon this meta-model and a software environment for editing and validating system descriptions. The possibilities for using our framework for decision support systems are indicated and illustrated by a job shop planning example.