• What are experience goods? For many agricultural and food items, consumers cannot assess food quality until after consumption. In the economics and marketing literature, these goods are referred to as experience goods (Nelson, 1970). When purchasing experience goods, consumers search for quality cues to inform them about their product choice. In this setting, producers’ reputations become imp...

The Cranfield School of Management Working Papers Series has been running since 1987, with approximately 380 papers so far from the nine academic groups of the School: Economics; Enterprise; Finance and Accounting; Human Resources; Information Systems; Logistics and Transportation; Marketing; Operations Management; and Strategic Management. Since 1992, papers have been reviewed by senior member...

A hybrid optimisation approach to configure a supply chain for new product diffusion: a case study of multiple-sourcing strategy Haitao Li a & Mehdi Amini b a Department of Logistics and Operations Management, College of Business Administration, University of Missouri – St. Louis, St. Louis, MO 63121-4400, USA b Department of Marketing and Supply Chain Management, Fogelman College of Business &...

Corrigendum to “Debiasing investors with decision support systems: An experimental investigation” [Decision Support Systems Volume (46/1) 399–410] Gokul Bhandari , Richard Deaves , Khaled Hassanein c,⁎ a Department of Management Science and Marketing, Odette School of Business, University of Windsor, ON, Canada b Finance and Business Economics Area, DeGroote School of Business, McMaster Univers...

© 2006, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) Journal of Marketing Research Vol. XLIII (August 2006), 494–508 *Rajesh Chandy is Carlson School Professor of Marketing and an associate professor (e-mail: [email protected]), and Om Narasimhan is Assistant Professor of Marketing (e-mail: [email protected]), Carlson School of Management, University ...

This paper examines the impact and interrelationships between direct-to-consumer (DTC) and physician-oriented marketing on the sales composition of the prescription (Rx) and over-the-counter (OTC) versions of antiulcer and heartburn medications. To understand better the implications for competition of the 1997 Food and Drug Administration’s policies regarding DTC marketing, as well as recent Rx...

have many applications, particularly in marketing and financial economics as reflected in the works of Chesney and Scott (1989), Heston (1993), Schöbel and Zhu (1999), Tyagi and Das (1999), Xu and Evers (2003), etc. These matrices find frequent applications in risk management and option pricing (Rebonato and Jäckel, 1999). The need to forecast demand for a group of products in order to realize ...

The purpose of the paper is to discuss ten things potential users should know about the limits of the Dynamic Conditional Correlation (DCC) representation for estimating and forecasting time-varying conditional correlations. The reasons given for caution about the use of DCC include the following: DCC represents the dynamic conditional covariances of the standardized residuals, and hence does n...

The Cranfield School of Management Working Papers Series has been running since 1987, with approximately 380 papers so far /ion1 the nine academic groups of the School: Economics; Enterprise; Finance and Accounting; Human Resources; Information Systems; Logistics ana Transportation; Marketing; Operations Management; and Strategic Management. Since 1992, papers have been reviewed by senior membe...

1 [email protected], tel: +32 (0)9 264 35 20 (Department of Marketing, Ghent University) 2 [email protected] The authors would like to thank 1) the anonymous home-appliances retailer for providing the data, 2) the Flemish Research Fund (FWO Vlaanderen) for providing the funding for the computing equipment to complete this project (Grantno. G0055.01), 3) Ghent University for funding ...