The millennial generation is known as the sandwich generation, whe­re they sometimes experience various problems in making decisions, including purchasing goods or services. These are essential to study re­garding decision-making, especially digital era. There con­ve­niences conducting transactions, such e-money. gene­ra­tion tends compulsive buying for services with factors, both due individua...

this study attempts to identify and evaluate the factors affecting excessive buying that is of high interests theoretically and practically. at first some scales will be developed based on past researches and existing classifications to represent the logical and conceptual varieties in buying excessively. then, psychometric properties of the scales are tested by analyzing the factors confirming...

The existence and exploitation of buyer power is emerging as an important concern for antitrust as the public enforcement of antitrust law itself is re-emerging as part of the renewed recognition that markets require rules in order to operate efficiently and in socially desirable ways. Buyer cartels are per se illegal but buying groups are subject to the "rule of reason" in antitrust law; yet, ...

Three experiments investigate the emotions that arise from buying or not buying at an unintended purchase opportunity and how they color evaluations of affective advertising appeals that are viewed subsequently. We demonstrate that buying can cause happiness tempered with guilt, while not buying causes pride. Consistent with the felt affect, respondents who had bought at time 1 subsequently pre...

In recent years, several researches conducted in the field of consumer behaviour because of increased importance given to brand management and performance. Technological factors such as the availability of personal computers and internet access, download time and representativeness of pictures and colors of products are the reason for increasing the potential customer .Here Impulse buying plays...

This research paper investigates the impulse buying behaviour of online consumers as against offline consumers. The paper also explores the impact of demographic variables on the impulse buying behaviour of consumers. The research is focused on a well-designed questionnaire based on 500 respondents from the urban areas of Punjab, Haryana, New Delhi and Chandigarh. Data analysis has been done th...

This paper examines the determinants of consumers' buying attitudes for houses. Data on buying attitudes are from responses to the Surveys of Consumer Attitudes conducted by the Survey Research Center, University of Michigan. The determinants considered include current and expected interest rates, current and expected real disposable income and house prices. The empirical estimates show that a ...