نتایج جستجو برای: brand preferences

تعداد نتایج: 117086  

The purpose of this study was to investigate the factors affecting university brand loyalty among graduate students in Shiraz. This research was applied in terms of purpose and in terms of nature and method of correlation. The statistical population of the study consisted of 9300 graduated students from Shiraz University who were randomly selected using random cluster sampling method, 191 peo...

2006
Archishman Chakraborty Rick Harbaugh

We consider cheap talk by a biased expert comparing multiple issues, e.g., discussion of different spending proposals by an industry lobbyist, evaluation of different stocks by a sell-side analyst, or analysis of different topics by a biased newspaper. When the expert’s motives are sufficiently transparent, we find that cheap talk is credible and influential even when the expert strongly favors...

Journal: :Games and Economic Behavior 2014
Elias Tsakas

In this paper, we introduce a notion of epistemic equivalence between hierarchies of conditional beliefs and hierarchies of lexicographic beliefs, thus extending the standard equivalence results of Halpern (2010) and Brandenburger et al. (2007) to an interactive setting, and we show that there is a Borel surjective function, mapping each conditional belief hierarchy to its epistemically equival...

2016
Subir Bose Arup Daripa

We study the problem of elicitation of subjective beliefs of an agent when the beliefs are ambiguous (the set of beliefs is a non-singleton set) and the agent’s preference exhibits ambiguity aversion; in particular, as represented by α-maxmin preferences. We construct a direct revelation mechanism such that truthful reporting of beliefs is the agent’s unique best response. The mechanism uses kn...

2005
Jane Green

This paper examines the nature of partisan preferences on a range of issue scales. It compares preferences in a period of strong ideological focus, in the late eighties and early nineties, with preferences in 2000 and 2001 – a period of weak ideological focus. Where partisan preferences were formerly polarised, they are now more consensual. I argue that once positional issues now resemble valen...

The recognition and understanding of brand experience by consumers is critical to develop goods and services marketing strategies, since they can be used to predict consumer behaviour. The aim of the present study is to investigate the antecedents and consequences of brand experience in the food industry. Information on 400 customers of the Mashhad Tabarok Company was collected by a questionnai...

Journal: :international journal of information science and management 0
prof. a. sanayei department of management, university of isfahan, isfahan, iran dr. a. shaemi department of management, university of isfahan, isfahan, iran p. ahadi ph.d. candidate, department of management university of isfahan, isfahan, iran

the aims of this paper are to measure the brand equity of e-banking services, and to improve the conceptualization of customer-based e-service brand equity. a pilot and a main study were conducted. the findings in this study support the model of customer-based brand equity in e-service. a pilot and a main study were conducted. this study used a sample of 130e-banking customers. from the interre...

Journal: :مدیریت بازرگانی 0
سیدمحمد طباطبایی نسب استادیار مدیریت بازرگانی، دانشگاه یزد، یزد، ایران زهره محمدنبی کارشناس‎ارشد مدیریت بازگانی، دانشگاه یزد، یزد، ایران

consumers' evaluations and perceptions of brand, form the principles of brand purchase decisions and brand trust; and as the value of the brand in the minds of consumers gets stronger, greater benefits can be obtained from consumers. the current study analyzes the impact of brand equity and brand elements on consumers' attitudes toward brand extension. the statistical population of th...

Brand ambidexterity strategies help organizations improve their capabilities and performance and simultaneously discover new opportunities. The purpose of this study is to investigate the effects of brand ambidexterity strategies on brand commitment through brand’s performance, image and reputation. The statistical population of this research were the users of Pishgaman Company. Random sampling...

The purpose of this study was to determine the effect of personality, attitude, trust and brand equity on the purchase intention of sporting goods brands. The statistical population of this study consisted of all consumers of sporting goods brands in Tehran. 386 Consumers of sporting goods brands using the convenience sampling methods completed the scales of Jones et al. (2009) brand personalit...

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