The purpose of this study is to evaluate the role marketing strategy, information communication technology (ICT) support, and service quality in market orientation–performance relationship. Even though there are many studies considering relationship they rarely take into consideration ICT support especially concerning companies operating B2B markets. Additionally, compares impacts constructs be...

Business-to-business (B2B) sales sector is among the business sectors severely affected by COVID-19 outbreak. It critical to understand how help workforce in B2B grow resilient through such a crisis. The main aim of this study examine role employer event communication fostering salesperson resilience. data were collected from 447 employees manufacturing firms an Asian emerging market during pan...

This paper provides a first view of electronic marketplaces in Canada. It begins by reviewing the relevant literature and then goes on to present preliminary evidence from a continuing study. Forty electronic marketplaces are identified and characterized in terms of scope, type, establishment and location. Twenty-nine are Canadian-owned or operated and 11 have either US or international ownersh...

We implement an endogeneous switching-regression model for labour productivity and firms’ decision to use business–to–business (B2B) e–commerce. Our approach allows B2B usage to affect any parameter of the labour productivity equation and to properly take account of strategic complementarities between the input factors and B2B usage. Empirical evidence from 1,394 German firms shows that firms u...

Business-to-Business (B2B) collaboration is becoming a pivotal way to bring today’s enterprises to success in the dynamically changing e-business environment. Though many business-to-business protocols are developed to support B2B interaction, none are generally accepted. A B2B system should support different B2B protocols dynamically to enable interaction between diverse enterprises. This pape...

the implementation of inter-organizational systems like business- to- business e-commerce (b2b e-commerce)  is being categorized as a system with high degree of difficulty since it involves complexity of the multiple relationships and interactions between trading partners. companies need to consider their own strengths and weaknesses before making decisions to explore new b2b e-commerce without...

W model strategic behavior of two types of suppliers in B2B spot markets: a supplier that has forward contracts and uses the spot market only for inventory liquidation, and a supplier that uses the spot market as its sole selling channel. We find that when the spot market demand is small, the supplier that has forward contracts has a higher incentive to invest in expanding the spot market. When...

Submitted: Aug 10, 2013; Accepted: Sep 6, 2013; Published: Sep 11, 2013 Abstract: A market of services that provide communications between B2B, B2G, B2C segments and inside these segments is referred to as advertising market. Today advertising market is the one of the most dynamically growing market in the world and an important sector of economy. It is characterized by high rate of turnover of...