In this paper, I first estimate hedonic price equations for computer spreadsheet programs, and then use the analysis to empirically test whether network externalities exist in this industry. The study shows that consumers are willing to pay a significant premium for spreadsheets that are compatible with the Lotus platform and for spreadsheets that offer links to external data bases, and a small...

Current climate variability is already imposing significant challenge to Ethiopia. Therefore, farmers have faced income variability in almost every production season. Problems associated with dependence on rain fed agriculture are common in Ethiopia. Smallholder farmers’ vulnerability from such income variability is also common. Over the years, a range of risk management strategies have been us...

Although there are diverse kinds of leafy vegetables in Nigeria, fluted pumpkin is one the most consumed. However, high perishability its leaves has been a source concern, which mild processing suggested literature as way out. Several studies have done on production and profitability pumpkins. none exist consumers' willingness to pay (WTP) for processed pumpkins based sensory/organoleptic attri...

Introduction and Objective: Dengue virus is a serious global health problem with an estimated 3.97 billion people at risk for infection worldwide. In December 2015, the first vaccine (CYD-TDV) for dengue prevention was approved in Brazil, developed by Sanofi Pasteur. However, given that the vaccine will potentially be paid via the public health system, information is need regarding consumers' w...

This study aims to determine the effect of product innovation on brand image, quality consumer preferences, knowledge image willingness pay, and preferences pay at electricity company. The survey was carried out 150 industrial consumers in Pekalongan City area. Analysis data used with Structural Equation Model (SEM) method. results show that does not affect image. can make an impact when consid...

BACKGROUND This study assessed willingness to pay for National Health Insurance Fund (NHIF) among public servants in Juba City. NHIF is the proposed health insurance scheme for South Sudan and aims at achieving universal health coverage for the entire nation's population. One compounding issue is that over the years, governments' spending on healthcare has been decreasing from 8.4% of national ...

-The study represents the data collected from the organic consumers of Bangalore City which is one of the major markets of organic products in South India. The study examined consumers’ WTPP (Willingness to Pay Premium) for organic food products based on a sample of 150 consumers of Bangalore City during the year 2014. About 53% of the consumers were aware that organic produce was available in ...