As a promising formulation to represent and reason about agents’ dynamic behavious, logic program updates have been considerably studied recently. While similarities and differences between various approaches were discussed and evaluated by researchers, there is a lack of method to represent different logic program update approaches under a common framework. In this paper, we continue our study...

This paper addresses the determination and evaluation of optimal Internet marketing strategies when a firm is advertising on multiple websites. An optimization model is constructed for the determination of the optimal amount of click-throughs subject to a budget constraint. The underlying network structure of the problem is then revealed and exploited to obtain both qualitative properties of th...

We find that preference for websites, like preference for objects in the offline world, is influenced by personality. We combine personality profiles and website choices of more than 160.000 users and investigate whether different websites attract audience of different personality. Using two independent sources of website choices, we show that website audiences often have distinct personality p...

In recent years, AdExchanges have become a popular tool for selling online advertisement space. This platform, has been beneficial not only to publishers, who have drastically increased their revenue by adopting it, but also to advertisers, who can design better marketing campaigns; and, ultimately to the user, who obtains a broader selection of ads relevant to his interests. Recently, some rev...

Modern commercial Internet search engines display advertisements along side the search results in response to user queries. Such sponsored search relies on market mechanisms to elicit prices for these advertisements, making use of an auction among advertisers who bid in order to have their ads shown for specific keywords. We present an overview of the current systems for such auctions and also ...

Advertising is not only as a tool to increase company sales. Fast development of mass communication tools and added new mediums to advertising media have been introduced the advertising as a key element in the success or failure of a company. Due to the intense competition between companies and the fast growth of markets and changes in consumer behavior, advertising is taken into consideration ...

Blog advertising, which refers to the paid sponsorship of bloggers to review, promote, or sell products in their blog writing, is becoming prevalent. This paper investigates the impact of three critical factors on blog advertising effectiveness: communicator expertise, advertising intent, and product involvement. An experiment with a 2×2×2 factorial design was used to test their interaction eff...

In this paper the well-known 0-1 Multiple Knapsack Problem (MKP) is approached by an adaptive Binary Differential Evolution (aBDE) algorithm. The MKP is a NP-hard optimization problem and the aim is to maximize the total profit subjected to the total weight in each knapsack that must be less than or equal to a given limit. The aBDE self adjusts two parameters, perturbation and mutation rates, u...

We investigate the social-media phenomenon defined as “online firestorms”: sudden discharges of large quantities of negative word-of-mouth that spreads rapidly through online social networks. Firestorms can start due to various reasons, such as online marketing campaigns that backfired or dissatisfaction of customers, and are a consequence of opening social media channels to the crowds. Firesto...

In this paper, the authors broadly investigate Hispanic consumer attitudes and their sociological behaviors toward online advertising. The study documents the correlation between Hispanic attitudes, behaviors, and three types of online advertising that have an effect on cultural distinctions. Additionally, the study compares the group’s attitudes toward TV advertising vis-à-vis the three types ...