Synced advertising is a relatively new strategy in which ads are personalized based on concurrent media usage. The aim of this study was to explore whether the sequence TV commercials and tablet were shown synced affected consumers’ memory attention toward advertisements both media. Because public debate about privacy concerns related advertising, we examined moderating role as personal factor....

OBJECTIVE This study examines the development of television (TV) behaviors across the first 18 months of life and identifies maternal and infant predictors of infant TV exposure. METHODS We used longitudinal TV exposure, maternal sociodemographic, and infant temperament data from 217 African-American mother-infant pairs participating in the Infant Care and Risk of Obesity Study. Longitudinal ...

Advergames played on computers can be persuasive forms of advertising, especially when players are highly involved or experience telepresence (‘‘being there’’ in the game). But 30-s TV commercials also deliver high levels of telepresence. Online-video interactive TV commercials, which can combine a TV commercial and an advergame, potentially deliver double the effectiveness of either form of ad...

The utility problem occurs when the cost of the acquired knowledge outweighs its benefits. When the learner acquires control knowledge for speeding up a problem solver, the benefit is the speedup gained due to the better control, and the cost is the added time required by the control procedure due to the added knowledge. Previous work in this area was mainly concerned with the costs of matching...

A Uniform Resource Name (URN) Namespace for the TV-Anytime Forum Status of This Memo This memo provides information for the Internet community. It does not specify an Internet standard of any kind. Distribution of this memo is unlimited. Abstract This document describes a Uniform Resource Name (URN) namespace that is engineered by the TV-Anytime Forum for naming persistent resources published b...

The TV experience is no longer restricted to the TV. Other media devices, such as the PC and mobile phones, have become platforms for consuming TV content, which are more and more extended with new features for communication and social networking. A main challenge is still how to provide users the “right” TV experience. It has to be thought about how it is possible to strengthen the TV experien...

We propose that enjoyment is an important factor in the adoption and long-term maintenance of exercise. Television (TV) viewing is believed to be a highly enjoyed leisure-time activity, combining it with exercise may make for a more enjoyable exercise experience. The objective of this study was to examine the effects of television (TV) viewing on psychological and physiological variables during...

These are notes from two lectures given in MATH 27200, Basic Functional Analysis, at the University of Chicago in March 2010. The proof of the spectral theorem for compact operators comes from [Zim90, Chapter 3]. 1. The Spectral Theorem for Compact Operators The idea of the proof of the spectral theorem for compact self-adjoint operators on a Hilbert space is very similar to the finite-dimensio...

This paper presents a novel hybrid RTSP, SIP and HTTP solution for providing converged WebTV services with automatic Rate Adaptation of multimedia content. The prototypical solution, being developed under the scope of the My-eDirector 2012 european project, was deployed in a high-bandwidth LAN and some preliminary tests were performed.