OBJECTIVE To evaluate the nutritional quality of products advertised on television (TV) during children’s viewing time in Spain, applying the UK nutrient profile model (UKNPM). DESIGN We recorded 80 h of four general TV station broadcasts during children’s time in May and June 2008, and identified all advertisements for foods and beverages. Nutritional information was obtained from the produc...

This paper studies the impact of ad-avoidance behavior in media markets. We consider a situation where viewers can avoid advertisement messages. As the media market is a two-sided market, increased ad-avoidance reduces advertisers’ value of placing an ad. We contrast two financing regimes, free-to-air and pay-TV. We find that a higher viewer responsiveness to advertising decreases revenues and ...

Mining thousands of viewing choices and millions of patterns, advertisers and TV networks identify household characteristics, tastes, and desires to create and deliver custom targeted advertising. THE emergence of the digital personal video recorder (PVR) is likely to coincide with profound changes in television viewing, as viewers use the technology to time-shift their viewing and skim over or...

This paper presents the Shopping Assistant, the prototype of a platform which provides personalized advertisements, ontology based product recommendations and user support to find a (non–web) store selling desired products. The benefits are satisfied consumers, better advertising revenues and fine grained TV usage statistics which enable broadcasters to provide a more user centric program compo...

We investigate the causal effect of tweets on product demand using variation in microblogging caused by a partial block of the Chinese microblogging platform Sina Weibo due to political events. We analyze the effect of the activity decrease due to the block on viewership of a large set of TV shows that rely on Sina Weibo as an advertising platform. Using a set of difference-in-difference regres...

BACKGROUND Media advertisements especially radio and TV are one of the most important and effective ways for health promotion and consumption of healthy productions worldwide. Ministry of Health and some other ministries in Iran agreed to control and restrict the advertising of unhealthy products and services. Therefore, adequate supervision and monitoring should be done in this field. A conten...

A TV channel designs a revenue maximizing interactive quiz show by using two instruments: the questions’ degree of difficulty and the cost per phone call which callers have to make to answer the question. A question is asked, spectators knowing the answer make a costly phone call and the winner is randomly selected among all those who know the answer. The TV channel’s revenue is the expected nu...

In this paper, we study a general online linear programming problem whose formulation encompasses many practical dynamic resource allocation problems, including internet advertising display applications, revenue management, various routing, packing, and auction problems. We propose a model, which under mild assumptions, allows us to design near-optimal learning-based online algorithms that do n...

December 2009 JOURNAL OF ADVERTISING RESEARCH 419 measure their success through user-response metrics such as click-through rate (CTR), conversion rate (Richardson, Dominowski, and Ragno, 2007), and bounce rate (Sculley, Malkin, Basu, and Bayardo, 2009), Google has been exploring how to use STB measurement to design equivalent measures for TV. Past attempts to provide quality scores for TV ads ...

Motivated by applications in guaranteed delivery in computational advertising, we consider the general problem of fair allocation in a bipartite supply-demand setting. Our formulation captures the notion of deviation from fairness by a convex penalty function. While this formulation admits a convex programming solution, we strive for more timeand space-efficient algorithms. For the case of L1 p...