Theoretical framework: The relevance of studying the growing role knowledge management in context ensuring innovative activity enterprises is increasing. results demonstrate a number important conclusions that have made it possible to expand existing theoretical and practical aspects concept. Design/methodology/approach: conducted study service companies has revealed low culture using this conc...

paying attention to customers is necessary for continuing operation in competitive markets today. through customers’ satisfaction, organizations can reduce production costs and increase their revenues. customer relationship management can help the managers and organizations with establishing a constructive relationship with customers and maintaining them. therefore, developing and deploying an ...