This article critically examines the portrayal of sport for development (SfD) international volunteering by UK Higher Education Institutions (HEIs). Volunteer tourism or ‘voluntourism’ is a popular experience in which individuals combine travel with voluntary work destination typically Global South bid to offer support those need. A body literature offers an optimistic view volunteer tourism, s...

BACKGROUND Harmful gambling is a public health issue that affects not only adults but also children. With the development of a range of new gambling products, and the marketing for these products, children are potentially exposed to gambling more than ever before. While there have been many calls to develop strategies which protect children from harmful gambling products, very little is known a...

Background. Marketing mix is a tool which can be used by administrators to achieve their goals. Objectives. This research investigated the role of sports marketing mix in generating revenue for football clubs. Methods. Data for this mixed method research was obtained from library studies, interviews with experts, and questionnaires. The statistical population comprised employees of the Footba...

Uses and gratifications theory has often been used in (sport) communication studies to examine social media usage. Yet, criticisms of uses (e.g., it overstates purposefulness) competing research suggesting use is more habitual unconscious nature have overlooked. Thus, through semistructured interviews, this explored how used, identifying five themes: passively, distinctly, periodically, habitua...

This paper describes the use of Quality Function Deployment and Benchmarking technique to evaluate Sport Organizations Web sites, in the particular the case of Elite Soccer leagues. We used the 22 basic questions of WebQual 2.0 as the customer expectations; then, we evaluated the perceived quality and performance (customer satisfaction) of five professional soccer leagues websites. Using the di...

The purpose of this study was to design and develop a model for Iranian women's professional sports. This adopted qualitative approach with the grounded theory data analysis. A semi-structured interview used collect data. 14 sports managers sport’s marketing experts in Iran, aged between 28 69, were interviewed. MAXQDA pro 12.3 software three stages open, axial, selective coding. 296 open codes...

Abstract This article presents a state-of-the-art overview of the sport management research discipline through bibliometric analysis publication data from top five journals in decade 2011–2020. The includes citation and productivity journals, institutions, countries, articles, author output analysis, title abstract (co-)word analysis. identifies Sport Management Review as most prolific journal ...

Numerous studies have explored the specific risk factors of sports betting attending to singularities bettors. However, many these are also present in other gambling profiles (e.g. younger age, males, higher education, skill-based gambling) and fail tackle essentially distinguishing trait betting, namely, its symbolic association with sport. This conceptual paper argues that draws from a rich p...