The influence of eWoM use for s-commerce in the context Arab region remains unexplored. To bridge this gap, study develops a model post adoption. This link three antecedents-factors (trust towards other people, trust internet/Instagram, and perceived risks) to through mediation enjoyment, value, customer satisfaction. is validated with large sample 843 Instagram users using LISREL tool. Researc...

This paper studies a pioneering venture of integrating e-business with social network platforms and seeks to understand the antecedents and consequences of “social commerce”. In particular, we conduct an econometric analysis examining how the characteristics of the users and their social networks affect their decision to participate in this novel service. Based on the empirical results, we find...

Although electronic commerce (e-commerce) can be a source of competitive advantage, will e-commerce businesses in countries like China flourish when governments still take a “wait-and-see attitude” as to prompting, protecting, and regulating e-commerce? The paper employs transaction cost economics in analyzing the role of government in regulating electronic contracting. Due to the transaction c...

Social commerce enables companies to promote their brands and products on online social platforms. Companies can, for instance, create brand pages on social networking sites to develop consumer–brand relationships. In such circumstances, how to build consumers’ brand loyalty becomes a critical concern. To address this, we draw upon the relationship quality perspective to suggest that brand loya...