With the pervasion of information and communication technology (ICT), the valence of user-generated content is an increasing important antecedent affecting customer’s decision-making. The influence is especially significant in the tourism and hospitality industry due to its nature of intangible and experiential. In order to better understand the influence process of electronic word-of-mouth on ...

Many organizations are implementing recommender systems with the expectation to influence users’ actions. However, research has shown that poorly designed recommender systems may be counterproductive. For instance, if a recommender system provides too many recommendations, users cannot focus on relevant recommendations anymore. Therefore, recommender systems need to be balanced and adjusted to ...

Despite the increasing prevalence, microblogging users are likely to face great challenges in assessing the credibility of health information due to the user-generated nature of content and length restriction on each microblog post. In this study we aim to explore how microblog users assess the credibility of health advice in terms of microblog posts. By incorporating the Elaboration Likelihood...

The online infomediary, playing an important role in e-commerce, provides more unbiased and refined product information than usual advertisement provided by online retailers. Interestingly, depending on its capability, the quality of product information is likely to differ. Also, given the fact that it enables consumers to grasp market price dispersion of products, the context of online infomed...

Given the phenomenon of enormous observing over posting behaviors in virtual communities vis-à-vis relatively little exploration from academic, this paper investigates the importance of identity credibility under pre-interaction circumstance in virtual communities. We propose a model showing the antecedents and consequences of credibility of identity. Drawn on institution-based process, attitud...

Recent research (Tormala & Petty, 2002) has demonstrated that when people resist persuasion, they can perceive this resistance and become more certain of their initial attitudes. This research explores the role of source credibility in determining when this effect occurs. In two experiments, participants received a counterattitudinal persuasive message. When participants counterargued this mess...

User generated content (UGC) is an important source of information to consumers, yet prior research has not fully explored how certain aspects of the content, specifically the tone, perception of quality and source credibility influence attitudes and intentions to buy. This study investigates how the tone of UGC influences perceived content quality, source credibility, attitudes and consumer in...

Online communities have become a common means for people with shared interests to exchange information with each other. Although several studies have been undertaken to understand individuals’ motivation to contribute to online communities, little is known about how individuals adopt the information they receive through these communities. Therefore, this study aims at addressing this gap by inv...

Since the online agro-products information is difficult to assess, it is critical for consumers to foster consumers’ initial trust in the social commerce (s-commerce) context. On the basis of the existing research, this paper first analyzes the connotation of agro-products communication based on s-commerce. Then, it combines the inherent characteristics of agro-products, and takes the consumer ...

The Elaboration Likelihood Model (ELM) is a model of information processing and persuasion. Ever since its introduction in the 1980’s, ELM has been frequently cited by scholars from both cognitive/social psychology and consumer research. This paper reviews the application of ELM to consumer research over the past decade, with the focus on studies conducted in advertising contexts, effects on br...